Enter the (relatively) new guy on the block, the Pirate Party, which formed in 2006 and hopes to break the 4% barrier which will get them a seat in parliament. Their election ad is low-budget, not aired on TV Channel 4 where most of the other parties ads will air, and is all about privacy. A woman goes about her regular day, as CCTV cameras, and card machines follow her around. The only part of her day we don't get to spy on, is her visit to the toilet. The tag: "Even if you have nothing to hide, you still have the right to your privacy."