Pitney Bowes "Craftsman of Commerce" (2016) 1:00 (USA)

 
 

Pitney Bowes "Craftsman of Commerce" (2016) 1:00 (USA)

Pitney Bowes: The Craftsman of Commerce. Is it just me or does this spot feel like it could have come out in the 90's during the first dot.com bubble burst? It feels very empowering, and yet I feel like I've also heard every word in this spot before. And just like the spots from the late 90's, it tells you everything and nothing. Commerce is fast and business is competitive and somewhere in there, is Pitney Bowes.

OGILVY & MATHER
Susan Westre| Executive Creative Director
Rich Wallace| Creative Director
Jack Low| Creative Director
Mitch Eisenman| Senior Copy Writer
Amanda Ford| Senior Art Director
Hector Gruyere| Art Director
Lauren Miller| Writer
Joan Dufresne| Group Planning Director
Liz Sparkman| Senior Planner
Willow Gross| Senior Planner
Ruben Mercadal| Senior Producer (Film)
Jenna Gartland| Senior Producer (Film)
Jessica Rivera| Senior Producer (Digital)
Michael Payne| Senior Producer (Digital)
Karen Rossiter| Senior Producer (Art Content)
Andre Hadjioannou| Senior Production Manager (Art Content)
Mary Cioppa| Senior Print Project Manager
Terry Martin| Managing Director
Aditi Reddy| Account Director
Katie Connolly| Account Supervisor
Chessy di Galoma| Assistant Account Executive
Libby Fine| Business Affairs Manager

SKUNK
Brent Harris| Director
Jeff Trenner| Producer
LOST PLANET
Charlie Johnston| Editor
Mike Sobo| Editor

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Comments

Not sure about the 90's but it's a direct copy of the Sap Hana "The Answer is Simple commercial"

The craftsman concept is really creepy for a huge, faceless digital corporation. As a real craftsman, who makes beautiful and useful things with my actual hands, I find the Pitney Bowes advertising really offensive.

It also reminds me of the creepy Sap Hana ad that claims their corporation has a soul. It is all such Brave New World newspeak.

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