Pitney Bowes: The Craftsman of Commerce. Is it just me or does this spot feel like it could have come out in the 90's during the first dot.com bubble burst? It feels very empowering, and yet I feel like I've also heard every word in this spot before. And just like the spots from the late 90's, it tells you everything and nothing. Commerce is fast and business is competitive and somewhere in there, is Pitney Bowes.

OGILVY & MATHER Susan Westre| Executive Creative Director Rich Wallace| Creative Director Jack Low| Creative Director Mitch Eisenman| Senior Copy Writer Amanda Ford| Senior Art Director Hector Gruyere| Art Director Lauren Miller| Writer Joan Dufresne| Group Planning Director Liz Sparkman| Senior Planner Willow Gross| Senior Planner Ruben Mercadal| Senior Producer (Film) Jenna Gartland| Senior Producer (Film) Jessica Rivera| Senior Producer (Digital) Michael Payne| Senior Producer (Digital) Karen Rossiter| Senior Producer (Art Content) Andre Hadjioannou| Senior Production Manager (Art Content) Mary Cioppa| Senior Print Project Manager Terry Martin| Managing Director Aditi Reddy| Account Director Katie Connolly| Account Supervisor Chessy di Galoma| Assistant Account Executive Libby Fine| Business Affairs Manager SKUNK Brent Harris| Director Jeff Trenner| Producer LOST PLANET Charlie Johnston| Editor Mike Sobo| Editor

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Comments (2)

  • Glen Nafziger's picture
    Glen Nafziger (not verified)

    Not sure about the 90's but it's a direct copy of the Sap Hana "The Answer is Simple commercial"

    Jan 18, 2016
  • An actual craftsman's picture
    An actual craftsman (not verified)

    The craftsman concept is really creepy for a huge, faceless digital corporation. As a real craftsman, who makes beautiful and useful things with my actual hands, I find the Pitney Bowes advertising really offensive.

    It also reminds me of the creepy Sap Hana ad that claims their corporation has a soul. It is all such Brave New World newspeak.

    Jan 23, 2016

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