Note from Tom Greco, writer, Cossette, Toronto:
In a fun non-ad way that would appeal to our target, we wanted to remind them that pizza pops are loaded with pizza stuff.
Note from Partners director Jonty Toosey:
The brief was to create videos made by teenagers in search of a cheap thrill. The satisfying thing is that it looks so simple no one would ever suspect that a shed load of thinking and calculating went into them. Actually, it was a bloody nightmare to make it all real, but together we achieved it and that’s all that matters.