Note from Tom Greco, writer, Cossette, Toronto:
In a fun non-ad way that would appeal to our target, we wanted to remind them that pizza pops are loaded with pizza stuff.

Note from Partners director Jonty Toosey:
The brief was to create videos made by teenagers in search of a cheap thrill. The satisfying thing is that it looks so simple no one would ever suspect that a shed load of thinking and calculating went into them. Actually, it was a bloody nightmare to make it all real, but together we achieved it and that’s all that matters.

Titles: Woodchipper, Campers Client: General Mills/Pillsbury Product: Pizza Pops Creative Agency: Cossette, Toronto Group Creative Directors: Pete Breton, Dave Douglass Art Director: Colin Brown Writer: Tom Greco Agency Producer: Colleen Floyd Director: Jonty Toosey Production Company: Partners Film Inc, Toronto Executive Producer: Gigi Realini Producer: Tim Corrigan Director of Photography: Bruce Jackson Editorial: Giff Henderson, School Editing, Toronto Online: School Editing, Toronto Sound Design: Rosnick Mackinnon Webster, Toronto

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.