Popular model and TV-show
host (oh, "secretary" is it?) poses naked for Playboy Argentina, while they are wondering how to get more people to follow the playboy twitter account.
Enter tweetgrid, for every 15 retweets of the Playboy tweets mentioning the show, a small part of a larger nude image of her is revealed in the twitter tweetgrid. Now everyone keeps retweeting Playboy until they finally get the whole picture. Clever way to get around the whole "no nudity on twitter" bit too, says I who risks being banned from Google Adsense (again) just for showing you this case study because it has nipples.
That show that is so popular in Argentina, what exactly is going on there? I see the model strutting her stuff in skin colored bikini-like outfit, while contenders (?) hang around sinks placed in a half-circle on stage. Sinks? To wash their hands in? Forget it. I don't want to know.
Client : Grupo Q
Agency : Grey Group Buenos Aires
Creative Director : Diego Rubio
Art Director : Franco Echevarria
Copywriter : Gustavo Botte