Much like in Playboy King of the game, this lady of the hour outmaneuvered her competition with surgical skill. She spots her target as soon as she enters the party, but is outflanked by three other girls. Resourceful she poses everyone and then shares on social media (presumably) which gets all of the ladies in trouble. Now that the battlefield is cleared, she re-ups her perfume game, and goes in for the kill.

Perfume has always been about sex and attraction, this just adds the game to the mix showing how assertive the wearer may be. Not sure what the scent is like but the ads are fresh.

Ad Agency: Leo Burnett, Paris, France Creative Directors: Jerome Gonfond, Hadi Hassan - Helou Art Directors / Copywriters: Remi Lascault, Mohamed Bareche Accounts: Stephane Billard, Sacha Depouilly, Claire Tanguy, Aimée Sineux Director: Alex Eslam Production Company: Wanda

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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