about the author

claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.

Comments (3)

  • Dabitch's picture

    is that guys grenade throwing symbolic? ;)

    Nov 26, 2003
  • claymore's picture

    Heh. Sure, why not!? LOL.

    What I really like about this spot is that they aren't afraid to sell the game by highlighting one of the inherent and biggest disadvantages of its network play - the weakest link playing. That's usually one of the things standard-issue AEs would sh*t their drawers over, not to mention the clients. That shows some real confidence and bravado behind the game, and it sells me.

    Nov 26, 2003
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Has there been a better spot this year. If there has I haven't seen it. GUNS & CLEAVAGE that's should sell at least a million units right there. I could watch this spot over and over.

    Dec 09, 2003