#GameisNeverOver till you get it right. Just ask gymnast Samir Ait Said, who declares like a mantra, over and over again je suis un gif, repeating the moves, and screwing up the dismount until he finally gets it right. Powerful testament to the work that goes into sport. This spot is brought to you by Playstation who has a three-year partnership with the prestigious French sports institute: INSEP.

In addition to these spots, photographer David Marvier will follow ten athletes for two months, documenting their determination to win towards their fans, no matter what the result of the competition is or if the training went well or not.

Client: PlayStation Clients : Nathalie Dacquin, Sébastien Chéramy Agency : Berengère Mangin, Arnaud Edelhoff, Cyrian Thomas Executive Creative Directors : Benjamin Marchal, Faustin Claverie Copywriter : Josselin Pacreau Art Director : Sébastien Guinet Head of TV : Maxime Boiron TV Producer : Amer Zoghbi Production: \ELSE Directors : HUNGRY BEARDS Photography: Martial Schmeltz Producer: Jennifer Bauche Post-Producer/coordinator: Mélanie Bernard Post Production: \ELSE Sound Head Of Sound department: Olivier Lefebvre Production: \ELSE Music & Sound producer: Fabrice Pouvreau Sound Design / Compo: Max Labarthe DA musique: Philippe Mineur & Ferdinand Huet Print Art buyer Barbara Chevalier Photographe: David Marvier
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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