For Playstation, #TheGameIsNeverOver. Not just for gamers, but for athletes of all kinds. Playstation signed a three-year partnership with the prestigious French sports institute: INSEP. In this spot, boxer Souleymane Cisshoko declares himself to a be a gif. Repetitive in his movements and training until his skills are honed like a knife. Good stuff.

Client: PlayStation
Clients : Nathalie Dacquin, Sébastien Chéramy
Agency : Berengère Mangin, Arnaud Edelhoff, Cyrian Thomas
Executive Creative Directors : Benjamin Marchal, Faustin Claverie
Copywriter : Josselin Pacreau
Art Director : Sébastien Guinet
Head of TV : Maxime Boiron
TV Producer : Amer Zoghbi
Production: \ELSE
Photography: Martial Schmeltz
Producer: Jennifer Bauche
Post-Producer/coordinator: Mélanie Bernard
Post Production: \ELSE
Head Of Sound department: Olivier Lefebvre
Production: \ELSE
Music & Sound producer: Fabrice Pouvreau
Sound Design / Compo: Max Labarthe
DA musique: Philippe Mineur & Ferdinand Huet
Art buyer Barbara Chevalier
Photographe: David Marvier


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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.