It fits perfectly, like a glove - but she's not talking about her gloves, she's talking about the new Playtex bra. And girders. Or whatever that is.

Playtex

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.