In collaboration with YouTube star Nikkie young women are informed about the underestimated danger of putting on make up while driving.

Given a shockingly high figure of half a million car crashes a year caused by women drivers applying make-up (in the UK alone), awareness of this underestimated danger needs to be raised. Based on this insight the aim of a viral video by DDB Tribal and Volkswagen is to address a target audience of young women drivers and educate them about the danger of putting on make up while driving.

Ad agency: DDB Tribal

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.