I can not translate this and there's no need, the poor Devil does not scare the children, and they harass him for Pocky. Always keep Pocky in your pockets to ward off children.


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.