A woman is out in a field, peering into a car. She sprays something in it. Then she looks around until she spots an abandoned armchair. She sprays something on it. She continues her spraying on other items she finds along the way, bikes, clothes hanging in the wind, steps... What is she doing? She continues this for hours. Once she reaches her home she greets her daughter, and that's when we see that her daughter is sad, and drawing "missing" posters about a dog.

Absolutely love the way the story was told here, I was perplexed at what the woman was doing for a while. The end message is loud and clear, Poett Fraganza smells like home. A very smart, very simple idea.

Advertised brand: Poett
Product: Poett Fraganza
Advert title: Home
Market: Argentina
Media: Film, Digital
Industry: House, Garden & Pets
Published: April, 2017
Headline: You're at home

Advertising Agency: FCB Buenos Aires

President: Santiago Puiggari
Executive Creative Director: Lulo Calio
Creative Director: Sebastian Visco
Copywriter: João Oliveira
Art Director: André Soares

VP Account Director: Luciano Landajo
Account Executive: Manuela Bastanchuri
Agency Executive Producer: Gabriel Lancioni
Agency Producer: Maximiliano Ibarra
Production Company: Mu Films
Director: Clan
Executive Producer: Guido Rutenberg
Producer: Juan Curcio
Assistant Director: Cristian Trebotic
Director of Photography: Leo Tamer
Art Director: Toni Pippo
Set Dresser: Natalia Bon
Postproducer: Jaqueline Eckerdt
Editor: Clan
Mixture: Twins Music
Client: Guido Di Risio, Federico Garcia Tiberti, Mariana Peirano

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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