Hugh Laurie shows us how to use a Polaroid in this very 1980s ad. He might play the smartest Doctor in the house right now, but back then he was playing a bit of a doofus who didn't understand "just press the button"

Client: Polaroid Sun 600 с

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.