Pop rocks explodes with flavours in your mouth, leaving your tongue a weird color. Hence the synth jingle "you can hear it, you can see it, you can taste it".

Client: Pop-rocks

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.