Get your glow sticks out. Because Pop Secret wanted to celebrate EDC, America's most famous electronic dance music festival, the only way they knew how: By throwing a rave for popcorn, in a microwave. Hence, the name MicroRave. They did some serious engineering to make this happen, too, not the least of which was adding a disco ball, strobe lights and glow sticks.

The only thing that would have been cooler is if they had an actual life-sized installation of the MicroRave at EDC where kids could dance in it among the raver kernels. Maybe next year...

Client: Pop Secret Miguel Leal – Senior Vice President, Category Business Team Leader (Pop Secret, Kettle Brand) Burke Raine – VP, Senior Director of Marketing Sabeena Ladha – Associate Brand Manager Agency: Deutsch LA Group Creative Director: Gavin Lester Creative Director: Cliff Leicht Creative Director: David DeRoma Copywriter – Ben Majoy Art Director – Donny Brunner Editor – Jason Roberts Post Production/Executive Producer – Ted Markovic Production Specialist - Austin Bauer Music – Ben Majoy Director of Digital Production: Pam Scheideler Executive Digital Producer: Nathan Pitzel Integrated Producer: Vanessa Scanlan Associate Integrated Producer: Emily Simpson Social Media Manager – Michael Nixon Group Account Director – John McGonigle Account Director – Simon Hall Account Supervisor – Lisa Wong

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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