The Popaganda music festival will be held at Eriksdalsbadet 27-28th of August 2010, and there's no better way to announce this and set the music mood than letting a bunch of young beautiful indie people take spectacular slow motion dives into the pool, is there?

Advertised brand: POPAGANDA MUSIC FESTIVAL
Advert title: INDIE BATH
Advertising Agency: Saatchi & Saatchi Stockholm, Sweden
Art Director: Gustav Egerstedt
Art director: Henrik Berglöv
Account manager: Maria Lindskog Klasén
Planner: Anna Nordell
Client: Niklas Jonsson & Joel Borg
Production company: Dimitri
Director: Alexander Brügge & Karl Torstensson
Producer: Sofia Wall
DOP: Frida Wendel

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.