The Popaganda music festival will be held at Eriksdalsbadet 27-28th of August 2010, and there's no better way to announce this and set the music mood than letting a bunch of young beautiful indie people take spectacular slow motion dives into the pool, is there?

Advertised brand: POPAGANDA MUSIC FESTIVAL Advert title: INDIE BATH Advertising Agency: Saatchi & Saatchi Stockholm, Sweden Art Director: Gustav Egerstedt Art director: Henrik Berglöv Account manager: Maria Lindskog Klasén Planner: Anna Nordell Client: Niklas Jonsson & Joel Borg Production company: Dimitri Director: Alexander Brügge & Karl Torstensson Producer: Sofia Wall DOP: Frida Wendel
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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