Luis Costa is a badass. He was a paratrooper until he got into an accident on his thirtieth birthday and lost a leg. As a testament to where he came from, he decided to tattoo his prosthetic leg. In order to do this, they developed a special tattoo needle made from titanium. The job took nearly 18 hours. Luis is ranked fifth in paracycling. If the Portuguese Paratrooper's motto is "Never be known as defeated," Luis is a living breathing testament to that credo. Powerful stuff.

Client: Portuguese Paralympic Committee Agency: FCB Libsoa

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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