It's always fun to see lifestyle advertising from around the world. So much is the same while it may look different. We have the old man who can't find his glasses and his wife who has already expected he needs them. The young woman living abroad who carries a piece of home on her. The teachers, the workers, the farmers. The businessmen in offices having meetings with charts. The kids who play football and dream of winning the world cup.

Express DDB Kenya celebrates all of the people who use their bank, wherever they may be in the world, this is a tribute to the people who use the bank ad they are the people who make the bank.

Ad agency: Express DDB Kenya
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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