It's been a year since the devestating eartquake and subsequent tsunami tore up the coast of Japan. The Japanese people being highly resilient and armed with a can-do attitide have cleaned the place up so you wouldn't even know a tsunami ever hit, but sadly in the eyes of tourists there's a lingering image of a land in ruins. How do we change that perception?

These students have a bright idea, have the eye-witnesses already visting Japan upload their tourist-pics via a special to the web, and earn free online minutes b doing so, thereby encouraging people to share even more images with their friends back home.

Very clever.

Berghs School of communication, Stockholm Sweden Art Director: Michal Sitkiewicz, Eva Wallmark, Kristofer Salsborn Copywriter: Rickard Besko

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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