It's been a year since the devestating eartquake and subsequent tsunami tore up the coast of Japan. The Japanese people being highly resilient and armed with a can-do attitide have cleaned the place up so you wouldn't even know a tsunami ever hit, but sadly in the eyes of tourists there's a lingering image of a land in ruins. How do we change that perception?

These students have a bright idea, have the eye-witnesses already visting Japan upload their tourist-pics via a special to the web, and earn free online minutes b doing so, thereby encouraging people to share even more images with their friends back home.

Very clever.

Berghs School of communication, Stockholm Sweden
Art Director: Michal Sitkiewicz, Eva Wallmark, Kristofer Salsborn
Copywriter: Rickard Besko

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.