Pot Noodle spoofs the outrageously expensive Guinness Tipping Point commercial, with a low budget and the dominos started by a startled man in a pub. Web ad.
Ad agency: AKQA
Allan Little, Brand Development Manager for Pot Noodle, said: "The community loved the idea and couldn’t wait to get involved, which was brilliant. Everyone knows that Pot Noodle is a brand that delivers superb communication, and this film continues that proud tradition. The Guinness ad is good, but I knew that by bringing it closer to home we could go one better. Their dominos only went downhill - we’ve got some that go up steps!"

James Hilton, Executive Creative Director at AKQA, said: "Pot Noodle has always been about making you laugh and not taking life too seriously. The original spot stimulated a lot of pub talk amongst the lads who love Pot Noodle, and with St Patrick’s Day coming up, the opportunity to have some fun with that and keep people talking was just too good to miss."

Executive Creative Director: James Hilton
Copywriter: Colin Byrne
Planner: Mo Rogers
Agency producer: Emily Bull
Producer: Lucy Hayes
Production:Mustard London
Director: Dom Bridges
Editor: Dom Bridges
Nathan Perry Greene (@Cut and Run)
Post Production:Smoke & Mirrors

Pot Noodle is a Unilever brand. AKQA also works with the Unilever brands PG tips, Marmite, Peperami, Sunsilk, SlimFast and Sure for Men.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.