The man behind the potato salad kickstarter may just have won the internet again with this sarcastic take on a "behind the scenes" Kickstarter video. You see, this isn't just Potato Salad, this is Potato Salad that can change the world.

Videography: Mike Stempler @ shutterhead studios and Erica Taffany @ Archer Avenue Music by Johnny_Ripper

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.