The creatives for this spot deserve both a giant bonus and a public flogging for that beautiful, ugly buzzphrase.

Comments (3)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Ugly mean like, "edutorial use"? ;)

    May 10, 2003
  • Dabitch's picture


    strategized marketecture? wtf is that? ;-)

    May 10, 2003
  • claymore's picture

    Yup. And don't worry - I've been flogged several times already.

    May 10, 2003

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about the author

claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.