“We needed advertising that would be on par with Powermat itself, which is a game changing product,” said Beth Harrison Meyer, Director of Product Development at Powermat. “WWD&S delivered. The creative works on many levels – it’s dynamic, educational and entertaining.”

See also the OOH part and some campaign background here

Ad agency: Woods Witt Dealy & Sons (WWD&S)
Creative Directors: Harry Woods/Gill Witt
Writer: Harry Woods
Art Directors: Gill Witt, Dan Gearity, Chris Pace, Hez Kim, Jang Cho, Eric Altbush, Steve McCarron
Broadcast Producer: Rob Farber
Print Producer: Jeff Greenberg
Digital Producer: Michael Daly
Int’l Sr Project Mgr: Stephanie Fagan
Project Mgr: April Kandel
Project Mgr: Angel Zhang
Director Acct Ser: Phyllis Dealy


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.