“We needed advertising that would be on par with Powermat itself, which is a game changing product,” said Beth Harrison Meyer, Director of Product Development at Powermat. “WWD&S delivered. The creative works on many levels – it’s dynamic, educational and entertaining.”

See also the OOH part and some campaign background here

Ad agency: Woods Witt Dealy & Sons (WWD&S) Creative Directors: Harry Woods/Gill Witt Writer: Harry Woods Art Directors: Gill Witt, Dan Gearity, Chris Pace, Hez Kim, Jang Cho, Eric Altbush, Steve McCarron Broadcast Producer: Rob Farber Print Producer: Jeff Greenberg Digital Producer: Michael Daly Int’l Sr Project Mgr: Stephanie Fagan Project Mgr: April Kandel Project Mgr: Angel Zhang Director Acct Ser: Phyllis Dealy

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.