Prague Pride developed a social network enabling people from countries where homosexuality is illegal/discriminated against to take part via another attendee. Content was encrypted to protect the user. Over a thousand LGBT Avatars marched in Prague Pride, sharing experiences, photos, videos etc with their counterparts in 22 other countries.

This won a bronze in Use of Mobile Devices in Cannes Lions 2015.

ad agency: Geometry Global Client: Prague Pride Campaign: LGBT Avatars

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.