Preventable - You're Probably Not Expecting a Child to Run Out On the Road (2010)
Preventable together with BCAA Traffic Safety Foundation and the District of West Vancouver achieved international attention with its back to school preventable injury initiative of a 3D illusion pavement image of a small girl chasing a ball. This is what it looked like.
The optical illusion of an illustrated girl chasing a ball has been placed on the road northbound at 22nd street in West Vancouver. There are signs leading up to it saying "you're probably not expecting kids to run out on the road" to prepare drivers. The installation is meant to draw attention to the risk of children running into the street and was carefully tested before being put in place. It is in place for a few days only and is being monitored as a pilot to ensure pedestrian and driver safety are not risked. The illusion rises up gradually from about 100 feet away as not to surprise drivers, and it fades away by the time a driver approaches.
Preventable
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.
Want to join adland?
Create an adgrunt account for 6 USD.
comments
- צור קשר עם קוקה קולה ישראל
1 day 1 hour ago - אני רוצה ששמי יהיה על בקבוק
1 day 8 hours ago - Name Asaad
Coca cola
Thankz
1 day 8 hours ago - What, no pitchforks and
1 day 22 hours ago - Worth it for your dream
1 day 22 hours ago - I could care less about the
1 day 23 hours ago - Okay, it may be hokey in some
2 days 12 hours ago - What is the name of the song
5 days 9 hours ago - With this card, they're
5 days 14 hours ago - Haha as well as "Why is it?"
5 days 21 hours ago


Post new comment