Preventable - You're Probably Not Expecting a Child to Run Out On the Road (2010)

dabitch's picture
Posted by dabitch on 15. August 2010 - 6:57

Preventable together with BCAA Traffic Safety Foundation and the District of West Vancouver achieved international attention with its back to school preventable injury initiative of a 3D illusion pavement image of a small girl chasing a ball. This is what it looked like.

The optical illusion of an illustrated girl chasing a ball has been placed on the road northbound at 22nd street in West Vancouver. There are signs leading up to it saying "you're probably not expecting kids to run out on the road" to prepare drivers. The installation is meant to draw attention to the risk of children running into the street and was carefully tested before being put in place. It is in place for a few days only and is being monitored as a pilot to ensure pedestrian and driver safety are not risked. The illusion rises up gradually from about 100 feet away as not to surprise drivers, and it fades away by the time a driver approaches.

Preventable

Your rating: None Average: 4.1 (20 votes)

Post new comment

The content of this field is kept private and will not be shown publicly.
CAPTCHA
Yo, are you real or just a figment of spamination?

Adland.tv

Member login

Request new password