The old "Mom, Dad, I have something to tell you," rug pull gets an gay themed update for a website called Previously Owned By A Gay Man. In it, a son "comes out" to his parents, explaining that he in fact has bought his amazing looking furniture and decorations from Previously Owned By A Gay Man Dot Com. The website, by the way, is a place where gay men can sell their home furnishings. Because it is a well-known and fully accepted fact that all gay men have taste.

Beyond the obvious set up, there is a much larger issue with the spot. If your protagonist is delivering lines like "it's all from previously owned by a gay man, dot com," and mentions the website three times, and continues by saying "anyone can try it..decorators, designers or anyone who wants their place to look good," all I can say is, "your brief is showing."

agency / MUH-TAY-ZIK | HOF-FER 
FOUNDER, EXECUTIVE CREATIVE DIRECTOR: John Matejczyk HEAD OF PRODUCTION: Michelle Spear
 PRODUCER: Kelli Bratvold
 COPYWRITER: Mike Gallucci 
ART DIRECTOR: Stevan Chavez
 ACCOUNT SUPERVISOR: Courtney Lovell
 ASSISTANT ACCOUNT MANAGER: Kashmir Hyder production / MUH-TAY-ZIK | HOF-FER DIRECTOR: John Matejczyk
 DP: Eric Noren
 PRODUCER: Kelli Bratvold post production
 EDITOR: Stacy Aukland
 POST PRODUCER: Alex Smith COLORIST: Chris Martinez, Spy Post audio / ONE UNION
 SR. ENGINEER: Eben Carr talent / STARS
 SON: Jeremy Kahn
 MOM: Christiane Crawford DAD: Nolan Mechum

Comments (2)

  • Garrick's picture
    Garrick (not verified)

    Agreed. Cute kernel of an idea that comes up short.

    Jun 25, 2014
  • Dabitch's picture
    Dabitch

    What a long walk for the one funny moment:
    -"Is it ...safe?"
    -"yeah you can use Paypal"

    Jun 25, 2014

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kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.