Erich Joiner of bicoastal Tool takes the baton on two quirky spots for via Butler Shine Stern & Partners. William Shatner is back as the priceline negotiator and here he "travelnaps" a couple to educate them on where to get the best deal.

Spots Title: Travelnapping
Air Date: January 2009

Agency: Butler Shine Stern & Partners
ACD/Art Director: Steve Mapp
ACD/Copywriter: Lyle Yetman
CD: Mike Shine, John Butler
Agency Producer: Kat Friis

Prod Company: Tool of North America
Director: Erich Joiner
DP: Dan Mindel
EP(s): Brian Latt, Jennifer Siegel
Line Producer: Joby Ochsner
Production Designer: Samantha Gore

Editorial: Cleaver Editorial (BSSP)
Editor: Peter Koob
Producer: Kat Friis


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.