Pril dishwashing liquid has spent years communicating their everlasting promise: "One drop of Pril is powerful enough to wash a set of dishes". These days they're not the only brand to make this statement so TBWA\RAAD, Dubai, had to steal back their USP.

And they did that by creating the Pril One-drop bottle. An exact replica of the Pril bottle, but reduced to the size of a fingernail. An actual one drop bottle. Teeny tiny, and I totally want one for a doll house. The bottle is actually available, for a limited time only, in your regular super markets.

Ad agency: TBWA\RAAD
Commercials: 

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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