Welcome to the world of Primo milk drink, where one shall not loose the focus needed to be hopping around in slow motion on bouncing balls wearing only hotpants and a bikini top. I can't help but feel this milk drink campaign was a wee bit influenced by the Arla hotpants women campaign in Denmark. Maybe they read the same research.


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Comments (2)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    This is the most sexist ad I've ever seen.

    Apr 26, 2011

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.