Welcome to the world of Primo milk drink, where one shall not loose the focus needed to be hopping around in slow motion on bouncing balls wearing only hotpants and a bikini top. I can't help but feel this milk drink campaign was a wee bit influenced by the Arla hotpants women campaign in Denmark. Maybe they read the same research.

Primo

Comments (2)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    This is the most sexist ad I've ever seen.

    Apr 26, 2011

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.