A person dressed a giant teddy-bear stands in the center of a town square, and while people shy away at first, it soon turns into a regular hugfest. Even the little white dog enjoys a great big bear hug. Free hugs for everyone!

This turns out to be an experiment. While nearly everyone professes empathy with disabled people, few dare sit next to the man in the bear suit on the bus. Well played.

Ad agency: Jung von Matt/Limmat Music: The Band Of Horses - "Funeral"

Comments (2)

  • Dabitch's picture

    Oh dearie me. For H.I.V as well. WTF?

    Oct 14, 2011

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.