A person dressed a giant teddy-bear stands in the center of a town square, and while people shy away at first, it soon turns into a regular hugfest. Even the little white dog enjoys a great big bear hug. Free hugs for everyone!
This turns out to be an experiment. While nearly everyone professes empathy with disabled people, few dare sit next to the man in the bear suit on the bus. Well played.
Ad agency: Jung von Matt/Limmat
Music: The Band Of Horses - "Funeral"