I suppose it makes some targeted marketing-type sense to lump these two products together, but now thanks to this damn commercial, I think and smell poopy diapers when I see Cheerios. Thanks a lot, guys!

This calls for a better 2-fer slogan than their instantly forgettable "Bright Mornings." How about something like... "For Mouth and Down South" or "From Chew to Loo" ... Help'em out, gang! I'm sure they'll appreciate it.

Procter & Gamble Pampers / General Mills Cheerios
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about the author

claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.

Comments (15)

  • claymore's picture
    claymore

    Phase 2 of secret plan: Procter & Gamble coerces General Mills into adding Olestra to Cheerios. Diaper sales quadruple.

    Phase 3: Profit

    Jan 24, 2008
  • Allan1's picture
    Allan1

    Maybe they should have Grey Poupon flavored and colored. (Or maybe Gulden's Spicy Brown Mustard).

    You know, that color and consistancy that makes you wonder if you're eating baby poop! .

    I kinda like the Grey Poupon - just for the name in this case...

    Allan...
    "Remember, no matter where you go... There you are." (Buckaroo Banzai).
    "Hey, barkeep, 2 Rock Over Hip-Hops and 1 Bach Over Vivaldi with ice."

    Jan 24, 2008
  • tod.brody's picture
    tod.brody

    Next, All Bran will be teaming up with Depends.

    Jan 24, 2008
  • Allan1's picture
    Allan1

    Don't forget Citrucel (or maybe - "Metamucil: We help you go to the toilet so you won't get cancer and die".)

    Or Gatorade and Depend Boosts (I know way too much about Depend products for my age).

    :-)

    Allan...
    "Remember, no matter where you go... There you are." (Buckaroo Banzai).
    "Hey, barkeep, 2 Rock Over Hip-Hops and 1 Bach Over Vivaldi with ice."

    Jan 24, 2008
  • Allan1's picture
    Allan1

    "Cheerios and Pampers - From Top to Bottom!"

    (I know, it's lame)...

    Allan...
    "Remember, no matter where you go... There you are." (Buckaroo Banzai).
    "Hey, barkeep, 2 Rock Over Hip-Hops and 1 Bach Over Vivaldi with ice."

    Jan 24, 2008
  • JonesNewYork's picture
    JonesNewYork

    This has to be one of the cutest commercials I have ever seen. Everytime I see it I get butterflies in my stomach. That baby is absolutely adorable. You have definately achieved your goal and then some.

    Mar 07, 2008

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