This campaign started last year in November and is now reaching the end of its run. It's hilarious though, and I can see many more variants born from the concept. The wife in this setup starts wearing knee high tube socks, knuckles her husband and turns lights off muttering "do you think we own stock in the electric company!?" The acting is great.

Yes, she has "Daddeostasis", in other words she's turning into her dad. Love it.

See also Mommeostatis and the extended cut of Mommeostatis.

Client: Progressive

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.