Just like the Daddeostasis ad, this begin it's airing last year but is nearing the end of its run now. In it a husband slowly morphs into his own mother as he's taken on the extra responsibilities of owning a house. The glasses are perfect for this, and you can tell the actors were having a field day with this concept. The increasingly mom-like husband buys in bulk, serves food platters out of nowhere, vacuums at all times and even has mom-jeans.

Do not miss the extended cut

Client: Progressive insurance

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.