This most recent campaign from Progresso soup has them playing telephone with their customers. The soup tastes so much like grandmas, that this lady thinks her grandma made it, and calls her up via the can.

Ad agency: Saatchi & Saatchi New York
Director: Jim Jenkins from O Positive.


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.