This is the well crafted story of a fisherman's steady grind with his grandson, as they get up before the sun, working the nets in the hot mid day, and keep pulling up empty nets day after day after day. Perseverance pays off, as the grandfathers boat is the one the brings home a catch so large it feeds the entire village one day. Having learnt unwavering consistency by his persistent, and patient, grandfather, the young boy applies this lesson the very next morning, when he wakes his grandfather before the sun is up.

The really realistic feeling casting comes from the fact that the talent consists largely of amateur actors from the local villages in Madagascar where all of this is shot. It's entirely possible that the wiry man who plays the fisherman spent many days of his life sailing just like so. It's a gorgeously scenic film, that should get some attention at the coming award shows. Nicely done Lowe Cape Town & director Kim Geldenhuis.

Advertising Agency: Lowe Cape Town Executive Creative Director: Kirk Gainsford Creative Director: Alistair Morgan Art Director: Bruce Harris Director: Kim Geldenhuis Production Company: 0307

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (5)

  • Juanita's picture
    Juanita (not verified)

    What is the name of the artist and song, playing in the ad?

    Apr 27, 2015
  • Sonia's picture
    Sonia (not verified)

    The song is actually a Poem called "The Deserted House" by Alfred Lord Tennyson

    Apr 29, 2015
  • Francois's picture
    Francois (not verified)

    Has anyone found this song by this artist on the web somewhere, please?

    May 05, 2015
  • kidsleepy's picture

    Not yet, but there's this app called Shazam that you might want to try that recognizes songs for you...

    May 08, 2015

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