PSA breast cancer - Stare - (2014) :60 (USA)

David Johnston and Justin Tolley team up to co-direct a PSA for Breast Cancer Awareness in an effort to motivate women and men to examine themselves. “Stare” asks us to reflect upon our bodies, by presenting a ghostly vision of a woman uncovered. It’s what’s underneath the skin, what we don’t usually see, that matters. The awareness raised in “Stare” is a powerful and vital message of self-examination.

“The inspiration behind “Stare” came from “repurposing the idea of looking,” Co-Director Justin Tolley reflects. “Anyone can be affected by breast cancer, regardless of whether you’ve been diagnosed before. You might know someone in your lifetime- a family member, a co-worker, an acquaintance- or it could be you.” Tolley states “There’s a responsibility that should come with looking.”

SPW Credits Co-Director/Creative Director: Justin Tolley Co-Director/DP: David Johnston Executive Producers: Alexandra Leal and Stefanie Bassett Editorial Company: jumP Editor: Justin Tolley Assistant Creative Director: Kadie Migliarese Copywriter: Justin Tolley Producer: Stefanie Bassett VFX/Production Company: Poetica Lead VFX Artist: Brian Kubovcik VFX Artists: Pierina Bustamante, David Elkins, Anton Anderson, James Emmerich 3D Animator: Kirt Critoph Gaffer: Alexandra Lundy Audio Facility: Plush Mixer/Sound Designer: Nicole Pettigrew VO Talent: Tiffany Slagle
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