David Johnston and Justin Tolley team up to co-direct a PSA for Breast Cancer Awareness in an effort to motivate women and men to examine themselves. “Stare” asks us to reflect upon our bodies, by presenting a ghostly vision of a woman uncovered. It’s what’s underneath the skin, what we don’t usually see, that matters. The awareness raised in “Stare” is a powerful and vital message of self-examination.
“The inspiration behind “Stare” came from “repurposing the idea of looking,” Co-Director Justin Tolley reflects. “Anyone can be affected by breast cancer, regardless of whether you’ve been diagnosed before. You might know someone in your lifetime- a family member, a co-worker, an acquaintance- or it could be you.” Tolley states “There’s a responsibility that should come with looking.”