A multi-tasking dentist reminds you to focus, in this comedic, yet slightly disturbing, Distracted Driving PSA.

Distracted driving is the number one killer of teens in America. This cringe-worthy PSA, directed by Olivier Agostini for Impact Teen Drivers, draws attention to this ugly truth with a little gore to grab the viewer's attention.

"The backbone of the spot was to create awareness on the dangers of distracted driving without relying on the use of ubiquitous scare imagery or graphic car-crash footage." Says Agostini.

"More and more people undermine the importance of actually concentrating while driving - especially teenagers," says Agostini on the spot. "People are so accustomed to being continually 'connected' these days that the standard five minute drive to the supermarket now includes sending two emails, checking Facebook, answering f
ive texts, eating a cheeseburger, applying lip-gloss and taking a photo while simultaneously uploading it to Instagram. And that's just on the way there."

Directed by: Olivier Agostini Produced by: Bridget Colella Client: Impact Teen Drivers (Direct-to) MUSIC BY: Stereo Totale - "C'est La Vie" stereototal.de/ DP: Aaron Biller 1st AC: Wes Waters Gaffer: Tyler Slade Sound Mixer: Jason Serrone Stylist: Chloe Bartoli Production Design: Stephanie Brytus Art Director: Charles Rogers VFX Supervisor/Artist: Andy Lee Production Coordinator: Roman Guisset Edited by: Olivier Agostini Color: Eric Wollam Post: CO3 Location Manager: Shay Rabi Assistant Loc Manager: Jessie Casting by: CAZT Studios Dentist: Patrick Finerty Dental Assistant: Clifford Bañagale Patient: Allen Paul Barstow
Commercials: 
Country: 

Comments (1)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Ouch and eww!

    Apr 24, 2012

Leave a comment

about the author

glossy I crate publicity and marketing for advertising and creativity. I blog, make amazing pierogi and cannonball at pool parties.