PSA & Public Interest

 
 

Unicef - VGU Video Game Pitch "Elika's Escape" - (2014) 2:29 (USA)

Unicef - VGU Video Game Pitch "Elika's Escape" - (2014) 2:29 (USA)

In a classic bait&switch, Unicef booked a seminar at Video Games United to present a one of a kind first person shoot to an eager gamer audience. As they begin to describe the game, everyone soon realises how different this "game" is.

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South Dakota Highway Safety "Driving Proper" (2014) :30 (USA)

South Dakota Highway Safety "Driving Proper" (2014) :30 (USA)

A nice bit of copywanking for South Dakota Highway Safety. Oh, you don't believe "reenter only after regaining control,"is pervy?

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Dig further than the news with Slate

There more to the news than just news. There's also ethics in gaming journalism. I kid! This isn't about gamer gate, silly, it's about Slate.com. While I love the infographic art direction, this campaign could be for any online news site. It looks good, but doesn't give me a reason to visit Salon over Slate. Both of them suck anyway.

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Moms Demand Action "Lockdown" (2014) 1:30 (USA)

Moms Demand Action "Lockdown" (2014) 1:30 (USA)

I'm trying to preempt larger gun control arguments because I'm not out to change anyone's opinion and I'm not going to change mine either. Any time there is a public policy lobby they are motivated as much by emotions as they are cold hard facts. And that's a horrible combo.

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Africa United - We've Got Your Back / Ebola Heroes - (2014) :60 (UK)

Africa United - We've Got Your Back / Ebola Heroes - (2014) :60 (UK)

WeAreAfricaUnited support the Ebola health workers, the world's most important team, and they want you to join with hashtag #WeveGotYourBack

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Santa Casa "Honest Sticker" (2014) 1:30 (Brazil)

Santa Casa "Honest Sticker" (2014) 1:30 (Brazil)

Here's an idea for Santa Casa de Misericórdia de Porto Alegre. JWT Brasil watched people parking in disabled spots who clearly weren't disabled and then placed a sticker on their cars urging them to make amends by donating blood.

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Godrej aer "Tree on Pollution" (2014) 1:00 (India)

Godrej aer "Tree on Pollution" (2014) 1:00 (India)

Home and Car fragrance company Godrej Aer want you to start giving a toss about how much your vehicle is polluting the urban environment. And who better to tell you about it than the animals and trees who have ot breathe in your car smog all day long.

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Godrej aer "Pigeon on Pollution" (2014) 1:00 (India)

Godrej aer "Pigeon on Pollution" (2014) 1:00 (India)

Even if you don't speak a word of Hindi (I'm assuming) you'll appreciate this ad starring a pigeon who is, shall we say, persuading Metro Indian vehicle owners to get their cars checked and fixed to control pollution.

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Godrej aer "Dog on Pollution" (2014) 1:00 (India)

Godrej aer "Dog on Pollution" (2014) 1:00 (India)

Pollution in India is quite bad, especially due to vehicles. Just in time for Inda's National Pollution Control Day.

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Netherlands Nutrition Center "Invisible Made Visible" (2014) 1:00 (Netherlands)

Netherlands Nutrition Center "Invisible Made Visible" (2014) 1:00 (Netherlands)

So there's a Dutch ad agency called Lemz who made this ad warning the Dutch about food borne illness, by growing bacteria in petri dishes that then spelled out messages for all to read and get disgusted by.

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