PSA & Public Interest

 

.sway PSA (pro-bono / non-profit ads)

 

Icelandic Cancer Society "Save your ass" (2015) 1:30 (Iceland)

 Icelandic Cancer Society "Save your ass" (2015) 1:30 (Iceland)

To generate awareness for the Icelandic Cancer Society's "Mottumars," which is like Movember, except it's for your ass. Simply put this ad starts with a guy getting a slap on the ass from a doctor who admires his squeaky clean colon.

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Women's Aid creates interactive billboard to erase domestic abuse

To coincide with International Women's Day, March 8th, WCRS partnered with Ocean Outdoor to create an interactive billboard, in London's Canary Wharf. On the billboard is a woman with bruises on her face, with the line "Look at me." Uding facial recognition technology, the more people who look at the billboard, the more her face slowly heals.

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Red Cross Hungary "Like for Life" (2015) 1:00 (Hungary)

Red Cross Hungary "Like for Life" (2015) 1:00 (Hungary)

Here's what I could call a smart fucking idea. Using instagram as the media, umbrella set out to show people that saving a life is easier as you think.

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Don't wait till it's too late to save African Wildlife

Nice, simple campaign featuring award-winning photographer George Logan and media owner Outdoor Plus. There's no point in waiting until the last animal is around to save it. Start working to save them now.

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GLAAD/GMHC "#CelibacyChallenge" 1:44 (USA)

GLAAD/GMHC "#CelibacyChallenge" 1:44 (USA)

Alan Cumming stars in this PSA for a bunc hof different organizations including GLAAD to raise awareness about the FDA's blood donor referral policy for gay men.

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MPAN "Help Find Me" (2015) :55 (Australia)

MPAN "Help Find Me" (2015) :55 (Australia)

Created by Grey Singapore, this digital activation seeks to help Australia find some of the 38,000 people who go missing every year there, which is one every fifteen minutes.

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Anti-gun PSA Evolve - if they find it they will play with it - (2015) press

"If they find it they will play with it" is the truth that propels the visuals of kids making bunny ears of condoms, having sword fights with dildos and taping menstruation pads to their chests, something even adult men do in adland.

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HSUS / Humane Society USA - Meet Lil Bub - (2015) 2:29 (USA)

HSUS / Humane Society USA - Meet Lil Bub - (2015) 2:29 (USA)

The Humane Society of the United States is the nation's largest animal protection organization, and they want to remind you that adopting a pet is not only great for the adopted pet, but you too. They do this by introducing us to cat celebrity cats.

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WFP "805 million names: Zlatan Ibrahimović (2015) 2:50 (Sweden)

WFP "805 million names:  Zlatan Ibrahimović (2015) 2:50 (Sweden)

There are 805 million people suffering from hunger today, for all kinds of reason. War, poverty, natural disasters. This spot for The World Food Programme stars football phenom, Zlatan Ibrahimović.

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NCADA "That's How" (2015) 1:00 (USA)

NCADA "That's How" (2015) 1:00 (USA)

Here's a catchy little tune about getting addicted to, and then dying from, a heroin overdose. The spot itself is not so upbeat. It aired in St Louis (which has a big problem with heroin) during Super Bowl XLIX.

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