PSA & Public Interest

 

.sway PSA (pro-bono / non-profit ads)

 

Ronald McDonald House Charities "Chloe" (20140 3:40 (USA)

Ronald McDonald House Charities "Chloe" (20140 3:40 (USA)

Ronald McDonald House Charities has been providing a home away from home for sick children and their families. And they've been doing so for the past 40 years. To celebrate this milestone.

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Haven - "Mr Nice Guy" print & OOH - (USA)

Created by Lowe Campbell Ewald this out of home campaign wants to show that domestic abuse is insidious, focusing on the universal truth that victims simply don’t see it coming. The abuser is often charming, loving, abuse is gradual, and like the proverbial frog the abused will stay while the water begins to boil around them.

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GLAAD - Healthcare for all - Give trans people access (2014) 2:00 (USA)

GLAAD - Healthcare for all - Give trans people access (2014) 2:00 (USA)

This choddy produced by GLAAD and The Sylvia Law Project is your usual talking heads edit, except with poor sound, terrible reading off cue cards and no color correction at all. Oh, and it stars a celebrity... Sort of.

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Equal Payback Project / Sarah Silverman - Close The Gap - (2014)

Equal Payback Project / Sarah Silverman - Close The Gap - (2014)

National Women's Law Center tapped Droga5 to work on the 'Equal Payback Project'.

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Barncancerfonden - A hair-raising message - (2014) :90 (Sweden)

Barncancerfonden - A hair-raising message - (2014) :90 (Sweden)

Every time I pass these moving digital billboards in the tunnelbana (subway) I smile. They're so minority report and high tech and begging to have creative things done to them.

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The Nature Conservancy "Can't live without nature" (2014) 1:00 (USA)

The Nature Conservancy "Can't live without nature" (2014) 1:00 (USA)

Your first love wants you back. This PSA is a love letter to nature, our first love. Academy Award nominee Jessica Chastain narrates the poem "Our Nature," by Matthew Dickman. It was also directed by Peyton Wilson.

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Lifebuoy Tree Of Life (2014) 3:00 (India)

 Lifebuoy Tree Of Life (2014) 3:00 (India)

I don't want to ruin the story of Utari and her strange affection for a tree. It's worth watching the three minutes. It's a story of love, longing and loss. You might, as I did, see what the tree symbolises early on, but it's still a beautifully told story.

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WWF - The Lazy Environmentalist - (2014) (Canada)

WWF - The Lazy Environmentalist - (2014) (Canada)

This man is everything a loser is. He's boring, bland, and tremendously lazy. Despite himself he manages to be an environmentalist. Because it's that easy.

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Budweiser “Friends Are Waiting” (2014) :60 (USA)

Budweiser “Friends Are Waiting” (2014) :60 (USA)

Mans best friend is a happy golden labrador in this ad (at least I think that adorable puppy is a lab), as he grows up he comforts his human when he has the flu, and takes him on playful runs. He hangs out on the beach, and swims in the summer. He's always with his human...

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thesyriacampaign.org - Childhood In Reverse - (2014)

thesyriacampaign.org - Childhood In Reverse - (2014)

"Childhood in reverse" was created by Martin Stirling for The Syrian Campaign to draw attention to the horrors civilians endure in Syria.

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