PSA & Public Interest

 

.sway PSA (pro-bono / non-profit ads)

 

Reporters without borders "#Freedomoftweet" (2014) 2:00 (Belgium)

Reporters without borders "#Freedomoftweet" (2014) 2:00 (Belgium)

This may come as a huge shock, but North Korea, China and Iran have restrictions on free speech. Thing is, even in such totalitarian states birds are free to tweet. Support Reporters Without Borders in their battle for freedom of information. Let birds sing your tweets.

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Unicef "Every Voice Counts: Imagine" (2014) 3:16 (USA)

Unicef "Every Voice Counts: Imagine" (2014) 3:16 (USA)

John Lennon's "Imagine,' gets the star-studded sing-along with DJ David Guetta, will.I.am, Courteney Cox, Idris Elba, Nicole Scherzinger, Taye Diggs, Seth Green UNICEF Ambassadors like Katy Perry, Angélique Kidjo, Daniela Mercury, Priyanka Chopra, Yuna Kim, and a bunch of

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Get Covered Illinois "Luck Health Plan" (2014) :40 (USA)

Get Covered Illinois "Luck Health Plan" (2014) :40 (USA)

Hey-- why bother signing up for the Affordable Healthcare Plan when there's the Luck Health Plan, where you just wing it and hope for good luck??

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Neo-Nazi Charity Walk - Nazis against Nazis - case study (2014)

Neo-Nazi Charity Walk - Nazis against Nazis - case study (2014)

“Nazis against Nazis” is an initiative by the ZDK Gesellschaft Demokratische Kultur gGmbH and was supported by project against right-wing extremism, Bayerischen Verein für Toleranz, Demokratie und Menschenwürde e.V., Aussteigerhilfe Bayern e.V., DGB and Wunsiedler Bündnis ge

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Staffordshire retired police dog fund - Dentures - (2014) :30 (UK)

Staffordshire retired police dog fund - Dentures - (2014) :30 (UK)

Staffordshire retired police dogs, is new organisation run by volunteers with a simple mission - to improve the lives of retired Police Dogs.

Ad agency Cogent Elliott picked up a Cream Awards for this.

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It's On Us "Bystander" (2014) :30 (USA)

It's On Us "Bystander" (2014) :30 (USA)

Back in September, the White House teamed up with Generation Progress, and leaders from universities, media and more to launch a new public awareness campaign called “It’s On Us.” In other words, we have "If you see something, say something," already.

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RTÉ "TV License: Tomas" (2014) :50 (Ireland)

This radio spot from Ireland encourages you to pay for your radio license and avoid a huge fine. Because "watching TV in your underpants shouldn't be a crime." Hats off to Publicis Dublin for bringing the funny-- and to RTÉ for not being your typical Government stick-in-the-mud client.

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RTÉ "TV License: Susan" (2014) :50 (Ireland)

"First world problem? yes. Costly one? You're damn right." This spot is encouraging young Irish men and women to pay the piper for their TV license, otherwise they're fined a crazy amount of dosh. Nice use of the word "Flamingo" in this one.

Agency – Publicis Dublin
Client: RTÉ
Title: Unfortunate Stories
Creative Director – Ronan Nulty
Copywriter – Luke O’ Reilly
Agency Producer – Rachel Murray
Account Executive – Ian Hollinshead
Account Director – Shona Byrne
Marketing Manager – Anne Faulkner

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RTÉ "TV License: Jarleth" (2014) :50 (Ireland)

*cue sad piano* For just 13 Euro a month you can pay the gov't for your TV license. Because if you don't you'll be fined, or worse, end up like Jarleth here. Funny stuff.

Agency – Publicis Dublin
Client: RTÉ
Title: Unfortunate Stories
Creative Director – Ronan Nulty
Copywriter – Luke O’ Reilly
Agency Producer – Rachel Murray
Account Executive – Ian Hollinshead
Account Director – Shona Byrne
Marketing Manager – Anne Faulkner

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Four hours of walking in Cape Town as a homeless man (2014)

Four hours of walking in Cape Town as a homeless man (2014)

You recall the widely publicized Hollaback video of a woman walking around New york City, and getting street harassed? MC Saatchi Abel decided to make their own version, having a man walk through Cape Town trying to get peoples attention.

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