PSA & Public Interest

 

.sway PSA (pro-bono / non-profit ads)

 

M&C Saatchi Launches "Penny 4 London" with Major Boris London

M&C Saatchi launched the world’s first city-wide contactless payment giving scheme called ‘Penny for London.’ It's a new donation scheme allowing Londoners to donate as little as 1p every time they make a payment. The campaign was launched by the Mayor of London, Boris Johnson. Can't get more convenient than that, ands all for a good cause, too.

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Samaritans - Radar / #Samaritansradar - (2014) 2:15 (UK)

Samaritans - Radar / #Samaritansradar - (2014) 2:15 (UK)

Two minutes is a tad long for anything but it's now approaching standard which is a shame, because even in this rapidly moving skillfully acted p.o.v clip, I had some time to get bored with it.

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Sir John Hegarty announces results of first kriticalmass competition

Sir John Hegarty announces results of first kriticalmass competition

Full disclosure – I won.

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VogueEmpower - Start with the boys / Boys don't cry - (2014) 2:00 (India)

VogueEmpower - Start with the boys / Boys don't cry - (2014) 2:00 (India)

This film by Vinil Mathew starring Madhuri Dixit for VogueEmpower #StartWithTheBoys tackles the issue of domestic violence from a different perspective. We watch baby boys, raised all their lives to not cry with the phrase "boys don't cry".

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Ronald McDonald House Charities "Chloe" (20140 3:40 (USA)

Ronald McDonald House Charities "Chloe" (20140 3:40 (USA)

Ronald McDonald House Charities has been providing a home away from home for sick children and their families. And they've been doing so for the past 40 years. To celebrate this milestone.

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Haven - "Mr Nice Guy" print & OOH - (USA)

Created by Lowe Campbell Ewald this out of home campaign wants to show that domestic abuse is insidious, focusing on the universal truth that victims simply don’t see it coming. The abuser is often charming, loving, abuse is gradual, and like the proverbial frog the abused will stay while the water begins to boil around them.

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GLAAD - Healthcare for all - Give trans people access (2014) 2:00 (USA)

GLAAD - Healthcare for all - Give trans people access (2014) 2:00 (USA)

This choddy produced by GLAAD and The Sylvia Law Project is your usual talking heads edit, except with poor sound, terrible reading off cue cards and no color correction at all. Oh, and it stars a celebrity... Sort of.

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Equal Payback Project / Sarah Silverman - Close The Gap - (2014)

Equal Payback Project / Sarah Silverman - Close The Gap - (2014)

National Women's Law Center tapped Droga5 to work on the 'Equal Payback Project'.

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Barncancerfonden - A hair-raising message - (2014) :90 (Sweden)

Barncancerfonden - A hair-raising message - (2014) :90 (Sweden)

Every time I pass these moving digital billboards in the tunnelbana (subway) I smile. They're so minority report and high tech and begging to have creative things done to them.

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The Nature Conservancy "Can't live without nature" (2014) 1:00 (USA)

The Nature Conservancy "Can't live without nature" (2014) 1:00 (USA)

Your first love wants you back. This PSA is a love letter to nature, our first love. Academy Award nominee Jessica Chastain narrates the poem "Our Nature," by Matthew Dickman. It was also directed by Peyton Wilson.

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