PSA & Public Interest

 

.sway PSA (pro-bono / non-profit ads)

 

Sécurité Routière - The Sunshine Highway - France anti speeding poster

The summer campaign version of Sécurité Routière’s All affected campaign, which shows the real effect of speeding, so many lives are affected by a single collision.

Commercials: 
 

French road safety Sécurité routière #Toustouchés / #Allaffected (2016) :30 (2016)

French road safety Sécurité routière #Toustouchés / #Allaffected (2016) :30 (2016)

As France revs up to slow down in the summer break, Sécurité routière - French road safety - continues their campaign to highlight the absurd risks of driving too fast.

 

This pro trans "Bathroom ad" to air during Trump’s acceptance speech

This pro trans "Bathroom ad" to air during Trump’s acceptance speech

On the evening that Donald J. Trump is expected to accept the Republican nomination, the group "Fairness USA" will run a commercial that criticizes laws colloquially known as "bathroom bills".

 

Four Paws International "Pet Deception Detector" (2016) 2:26 (UK)

Four Paws International "Pet Deception Detector" (2016) 2:26 (UK)

As if it was in a film noir, a dog detective discovers that online ads selling cute and adorable puppies are unreliable and unregulated.

 

AAD "Looking Good" (2016) 1:00 (USA)

AAD "Looking Good" (2016) 1:00 (USA)

Oh yeah baby, check yourself out. Uh! Checkit! YOWZA. No really, check your skin out especially if you are in your 50's because you might spot the signs of skin cancer early.
Very silly spot with a smart message.

 

iSea app - Help find migrants at sea with this app (case study) 2016- Singapore

iSea app - Help find migrants at sea with this app (case study) 2016- Singapore

The idea of the MOAS app, created by Grey Singapore, is to help find migrants at sea by looking at realtime satellite images of the ocean. Except it's not realtime, nor a functioning app right now.

 

Flora Tristan Women’s Center "The Proposal" (2016) 1:50 (Peru)

Flora Tristan Women’s Center "The Proposal" (2016) 1:50 (Peru)

If abusers warned you first, there'd be no victims. Wow this is a nice twist to get the word out about domestic abuse. That's almost all I want to say because watching it blind has a very powerful impact. Really great stuff.

 

FMCN "This is yours" (2016) 1:20 (Mexico)

FMCN "This is yours" (2016) 1:20 (Mexico)

Mahahual is one of the most visited Mexican beaches by foreigners each week, receiving approximately 15,000 tourists. Those visitors generate large amounts of garbage.

 

ONgov "April fools" (2016) :18 (Canada)

ONgov "April fools" (2016) :18 (Canada)

Climate Change is serious, it's not like it's fake or anything. Or an April Fool's joke. It's real.

 

ONgov "Farting Car" (2016) :25 (Canada)

ONgov "Farting Car" (2016) :25 (Canada)

The takeaway to this spot is let's not leave this problem for our kids to solve, but I dunno, man. A farting car might just be what this planet needs.

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