PSA & Public Interest

 

.sway PSA (pro-bono / non-profit ads)

 

Voice of Children - Bring to Light / stateless children campaign (2016) (Malaysia)

Voice of Children - Bring to Light / stateless children campaign (2016) (Malaysia)

Malaysia is a country of contrasts, containing the most modern skyscrapers in cities, and a sedate countryside.

 

Bricks from Mariana (2016) 1:52 (Brazil)

Bricks from Mariana (2016) 1:52 (Brazil)

On November 5th, 2015, the Fundão damn burst, destroying the region of Mariana in Brazil. It was the greatest environmental disaster in Brazil's history. Experts are saying the regional won't recover for another decade.

 

Dignity Institute, talking bones DM images

While you can watch the case study explanation of the "talking bones" campaign here, the x-ray records need to be seen on their own. The x-rays are of Arta, Adnan and Fideles bones, revealing the torture that their bodies have suffered through.

Commercials: 
 

Dignity Institute - Talking Bones - (2016) 1:47 (France)

Dignity Institute - Talking Bones - (2016) 1:47 (France)

More than 125,000 political violence and torture victims live in France, but you never notice them. You can't see what their bodies have suffered through. The French government has still not implemented a health and social security policy to help or assist victims.

 

Mouvement du Nid "Bad pleasure" (2016) :50 (France)

Mouvement du Nid  "Bad pleasure" (2016) :50 (France)

What seems like NSFW at first isn't. The message at the end is really powerful, though. The only people who take pleasure from prostitution are the criminals. The client, Mouvement du Nid association offers assistance to more than 5000 prostitutes each year.

 

Family Matters - 360 Experience / Do Not Look The Other Way (2016) case study (Russia)

Family Matters - 360 Experience / Do Not Look The Other Way (2016) case study (Russia)

“He beats me means he loves me” is a common excuse for domestic violence in Russia. There is no statistics for its victims, no criminal rule. Even witnesses don’t get involved: “Lovers’ tiffs are easily made up again”.

 

Maritime Virtual Coastguard - case study 1:50 (New Zealand)

Maritime Virtual Coastguard - case study 1:50 (New Zealand)

In New Zealand, 84% of all water-related fatalities over the last 10 years involved people not wearing life jackets. Despite campaigning to remind people of wearing their life jackets when on the water, people still go without.

 

Unmas @MinesweeperGame on Instagram (2016) (Denmark)

Unmas @MinesweeperGame on Instagram (2016) (Denmark)

UNMAS has created a playable minesweeper game on Instagram, you can Start here at minesweeper and test your luck.

 

Nioxin Back in the picture

Nioxin Back in the picture

Nioxin Back in the picture

 

Red Cross - History lesson of crosses (2016) :30 (Belgium)

Red Cross - History lesson of crosses (2016) :30 (Belgium)

"This history lesson will give you goosebumps" says Duval Guillaume​, Belgium about this ad. Next Sunday is the international Red Cross Day, and Red Cross Belgium want to remind people how important their organisation is.

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