PSA & Public Interest

 

.sway PSA (pro-bono / non-profit ads)

 

Sport England - This Girl Can (2015) 1:30 (UK)

Sport England - This Girl Can (2015) 1:30 (UK)

Absolutely brilliant slice of advertising here from FCB Inferno, showing once again that the UK is miles ahead in the advertising game (Say something America. Say something).

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PZU "Stop the reckless driver you love" (2015) 1:00 (Poland)

PZU  "Stop the reckless driver you love" (2015) 1:00 (Poland)

This spot is for the PZU Foundation in Poland, encouraging people not to drive recklessly. Instead of getting exploitive with it, they went the opposite route. They produced some rear-view- mirror hangers with messages of love on them.

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British Army "Normal Days" (2015) :60 (UK)

British Army "Normal Days" (2015) :60 (UK)

The British Army fights for normalcy. Nice idea, and nice visual technique on this one. There are a pair of documentaries to accompany the spot.

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Having a baby to young will control your life

These ads were just launched to try and prevent teen pregnancy. I know the intention is to be shocking or very serious but they are coming across as super creepy to me. Maybe that's the point?

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Take the Car out of the equation

Road accidents in Israel are responsible for more deaths per year than any wars or terror attacks. To remind people of this, BBR Saatchi and Saatchi made a simple print ad for Carlsberg, asking them to take the "car" out of the equation. Nice visual solve.

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Überagency - The Agency (a day in the life as enacted by kids) - (2015)

Überagency - The Agency (a day in the life as enacted by kids) - (2015)

What's it like to work in a hip agency in Park Hill, Sheffield? We get to be the fly on the wall watching a day in the life of the agency in its 10th year, from the Managing Directors morning meeting to the sobbing Creative Directors meltdowns.

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ParticipACTION "My room for Play" (2015) :30 (Canada)

ParticipACTION "My room for Play" (2015) :30 (Canada)

Screen time is overtaking play time. I'm not sure what ParticipACTION is, since the ad doesn't tell me, and on top of that, it also tells me not to visit the website to find out. So I guess we can stop here.

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Toronto Crime Stoppers "Cookin' with Molly" (1:33) (Canada)

Toronto Crime Stoppers "Cookin' with Molly" (1:33) (Canada)

Here is a very dry, and dark funny spot directed by the always funny Michael Downing for Toronto Crime Stoppers reminding you that Molly ain't the drug you think it is.

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Metro "Deck The Halls" (2014) :30 (Australia)

Metro "Deck The Halls" (2014) :30 (Australia)

Yes, our favorite Dumb Ways to Die characters are back in time for Christmas. They've revamped "Deck The Halls," with the help of The Salvation Army Choir.

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UNHCR "What if Manhattan..." (2014) 1:15 (USA)

UNHCR "What if Manhattan..." (2014) 1:15 (USA)

Powerful ad. If 1.5 million people living in Manhattan fled, we'd notice. yet, 1.5 million Syrian children have been forced to flee their country.

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