PSA & Public Interest

 

.sway PSA (pro-bono / non-profit ads)

 

Médecins Sans Frontières - Signs - Guerrilla, Hong Kong

The “MSF Orienteering Competition 2008” is an event that supports Médecins Sans Frontières’ delivering medical aids to inhospitable areas. Grey Hong Kong encouraged volunteers to participate in the event, and walk a preset route to help raise funds. Messages on the signs would read "step ten meters and save 1000 lives". Click the image to enlarge and read all details.

Grey, Hong Kong
Keith Ho : Executive Creative Director
Alexandre Koch / Buji Ng : Creative Director
Doris Leung : Art Director
Lesley Fung : Copywriter

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WorkSafe Victoria - Eye, Arm, Burn - print, Australia

Grey, Melbourne continue to encourage young workers to speak up by scaring the heck out of them.

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Brazilian Press Association - Gag - print, Brazil

These posters go with that lovely commercial about the humble comma that I posted last week.

Link to larger file of "Man" - Link to larger file of "Woman"

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Wilkins Distilled water - Children's innocence - print, Philippines

Dentsu Philippines came up with a campaign that Wilkins Distilled Water with the help of Bantay Bata 163 will hold a Community Outreach Program to educate parents on alternative, non-violent parenting knowledge and skills, heighten awareness on child abuse and to maintain their innocence as a child.

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INEN Cancer Prevention Center - Slow suicides - print, Peru

Pragma DDB, Lima show us wacky (and sometimes slow) ways of killing yourself as if inspired by the morbidly funny bunny suicides book by Andy Riley. (Not available in China after a boy copied the books ideas). Love the art direction.

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Regional Cancer Centre - I love smokers (because I hate sex) - poster, India

Now here's something that I did not know *lights cig, inhales*...

It applies to men only, right? *puff puff puff*

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WorkSafe Victoria - Bakery - (2008) :30 (Australia)

WorkSafe Victoria - Bakery - (2008) :30 (Australia)

Grey Melbourne scare the hell out of people by showing what can happen if you don't speak up and ask how things should be done if you're unsure. Yikes, that slicing device is scary.

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WorkSafe Victoria - Vat - (2008) :30 (Australia)

WorkSafe Victoria - Vat - (2008) :30 (Australia)

Grey Melbourne scare the hell out of people by showing what can happen if you don't speak up and ask how things should be done if you're unsure.

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WorkSafe Victoria - Nail gun - (2008) :30 (Australia)

WorkSafe Victoria - Nail gun - (2008) :30 (Australia)

Grey Melbourne scare the hell out of people by showing what can happen if you don't speak up and ask how things should be done if you're unsure. Nailguns are not toys.

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Cristian Medical College - Diabetes - print, India

CMC the Cristian Medical College, and R K Swamy BBDO, Mumbai remind people that the consequences of diabetes can be severe.

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