PSA & Public Interest

 

.sway PSA (pro-bono / non-profit ads)

 

Covenant House - Walk on by - (2008) :40 (USA)

Agency : o2kl, NYC
Danny Klein (Executive Creative Director)
John Kopilak (Executive Creative Director)
Christine Kilavos (Art Director)
Joan Daidone (Copywriter)
Steve Friedman (Producer)
Prod. Co. : Freedmedia

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Gun Amnesty - Granny - (2008) :30 (UK)

Agency : Miles Calcraft Briginshaw Duffy, London
Paul Briginshaw & Malcolm Duffy (Executive Creative Director)
Lee Smith (Art Director)
Nick Bird (Copywriter)
Alexis Myers (Agency Producer)

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AMPU - A More Perfect Union - print 2007

The Martin Agency, in Richmond VA created this in order to address racial and religious bias against Muslims in the United States. See full ad inside.

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Friends - Mean words - (2007) :30 (Sweden)

Friends - Mean words - (2007) :30 (Sweden)

This film tells the story of a young buy who only has mean words directed at him. All the black words are mean words and insults such as "gross person" "idiot" "wimp". Until the day he arrives home happy and brings up the red word "hej" which is a simple "hello".

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DDB Malaysia "waterworld" ambient underwater poster

From Naga DDB Malaysia comes this interesting twist keeping Regional Environmental Awareness at the top of mind while taking a relaxing swim in a public pool. They've painted the poster straight on the tiles of pool. Or printed? I'm not actually sure how they did it, I just know they did.

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Arrive Alive - I'M FINE TO DRIVE - ambient, South Africa

The Jupiter Drawing Room in South Africa bring us life sized drunkards in the loo. I dig the girl who's so drunk that she can't tell the difference between the mens room and the ladies'.

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Internationale Gesellschaft für Menschenrechte (IGFM) - Burka / Garbage bins - (2007) print

In a campaign for women's rights, the Internationale Gesellschaft für Menschenrechte (IGFM) who won a Bronze Epica for "Burka" earlier this year, now show a woman in a burka next to garbage bins for a slightly shocking visual, as she blends in so well. Women are easily disposed of? Shudder.

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Amnesty Sweden launches campaign against female genital mutilation

Publicis Stockholm approached Amnesty with an offer they couldn't refuse. "We thought the idea was very postive, it's a very serious subject that can be desribed in the most cruel manner. It's not something you'd want to show graphically. We loved this idea, it's beautifully illustrated and at the same time very clear in its symbolism" said Elisabeth Löfgren from Amnesty Stockholm.

I agree, the shots are gorgeous. Adland would like to thank Sara Ångström for getting us these images quick.

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FAADA - Mujer fin Copia (2007) Print (Spain)

FAADA, the Foundation for adoption, sponsorship and defense of the Animals, turned to Contrapunto in Barcelona to build, once again, on a very appellant topic: The use of fur. More than 20 million baby animals are slaughtered for the manufacture of luxury goods. Contrapunto thought, "Maybe we should put ourselves in their shoes", and created the ad inside.

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anti-smoking 911
 

Khaleej Times - Smoking 911 / WTC twin towers - print, UAE

To add to the punch of the visual, this ad was reportedly published in the Khaleej Times on 9/11.

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