PSA & Public Interest

 

.sway PSA (pro-bono / non-profit ads)

 

stopthesealhunt.ca - dead seals in ice, ambient Canada

The Canadian government authorizes the slaughter of around 270,000 harp seals in their annual commercial hunt. Now that global warming is thinning the ice, hunters can’t get close enough to the seals and use rifles from a distance. It’s hard to achieve a clean kill with a gun, so 50% of seals escape injured only to get trapped under the ice and die. Saatchi & Saatchi Paris embedded images of bloodied seals under the ice in ice rinks. The trapped seals were accompanied by a poster stating the number of mortalities and the IFAW website.

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WWF - Trees / Bullet holes in mother earth - print, France

At first glance, you might think it's a picture of bullet holes in a cement wall. But look closer. It's cut down trees.

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Organ Donation: The accident - print France

CLM BBDO, Paris show us that subtle art direction can communicate a big idea. That is, if you spot it.

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United Planet - Donate yourself DM, Switzerland

United Planet, a not for profit organisation asks people to donate themselves to help out rather than send monetary donations - created by Saatchi & Saatchi Simko Geneva.

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National Campaign against online pedophilia - This shouldn't be here - Brazil

To encourage people to report pedophilia , Lew Lara\TBWA Brazil placed children's underwear in the racks of adult (sexy) underwear in lingerie shops and department stores. The underwear carried a tag with the text: "This shouldn't be here, but some people pretend that they can't see it" and was signed "report pedophilia www.censura.com.br

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Cerca - Afraid of the dark (pedophilia) - print, Brazil

From EuroRSCG São Paulo, Brasil comes this print campaign that glows in the dark. When the lights are on you only see half the story, turns the lights off and you'll see what goes on in the shadows.

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Aadhar - HOW TO CARRY ON THE FAMILY NAME - print, India

In India, every year 1.1 million unborn baby girls die before they are born.
Contract Advertising in Mumbai aim to raise awareness of female foeticide with this detailed ad.

 

 

I have yet to be able to read the body copy all the way through.

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Amnesty International - Black Hole (2008) Ambient (Australia)

CD Adam Hunt: "The American Government's prison at Guantanamo Bay is a black hole where human rights and international laws are ignored. People are being tortured there regularly. This protest is to increase awareness that Guantanamo Bay is a human rights black hole, and should be closed."

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Amnistía Internacional - Burn the images - print Chile

This Amnesty International print campaign comes from Unitas/RNL, Santiago

Not that bad, but.. ahem.. if I "Put my client hat on" here for a second (quit throwing markers at me!) - couldn't one say that simply burning the image really isn't much help at all. I prefer ad ideas where the candle burns the ropes, thus setting prisoners free, that sort of thing. Aw, nevermind me, I'm really stiff today.

 

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Lürzers Archive takes their hat off to Paul Arden. - Switzerland

The advertising world lost a giant when Paul Arden passed away.

 

Lürzer's Archive tips their hat to the man who influenced so many. Kudos.

It's not how good you were, it's how good you made us want to be

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