PSA & Public Interest

 

.sway PSA (pro-bono / non-profit ads)

 

thesyriacampaign.org - Childhood In Reverse - (2014)

thesyriacampaign.org - Childhood In Reverse - (2014)

"Childhood in reverse" was created by Martin Stirling for The Syrian Campaign to draw attention to the horrors civilians endure in Syria.

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Politie Antwerpen "Selfie Speeding Sign" (2014) 1:20 (Belgium)

Politie Antwerpen "Selfie Speeding Sign" (2014) 1:20 (Belgium)

In Belgium they use happy and sad faces that are triggered based on your speed limit. Stay within the limit, and it's a smiley. Speeding? You get a frown face. Duvall Guillaume took that same premise and updated it for a more personalized feel.

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Toyota and Cincinnati Children's Hospital "It's time we get it right" (2014) 1:00 (USA)

Toyota and  Cincinnati Children's Hospital "It's time we get it right" (2014) 1:00 (USA)

Toyota and Cincinnati Children's Hospital Medical Center want you to know that 75% of child car seats are installed incorrectly.

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Sustrans "Wizard Of Oz" (2014) 1:10 (UK)

Sustrans "Wizard Of Oz" (2014) 1:10 (UK)

Being a kid used to be filled with excitement and anticipation upon a journey to school. Until the buzzkill squad put the fear of God into us that we couldn't walk to school without all manner of horrible things happening.

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Truth - Unpaid Spokesperson / Celebrities - (2014) :30 (USA)

Truth - Unpaid Spokesperson / Celebrities - (2014) :30 (USA)

72andSunny and Truth took over the VMA's the other night, when many people in attendence were spotted with little orange Truth #finishit little X-es on the outfits or collars. What was that all about?

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FEMA and Ad Council: Do you how to find your family?

Do you know where your family is in an emergency? Despite what the art direction might tell you, the answer is no. Phone service is generally out in emergency situations, so you can't really put a pin on it. Did no one at FEMA explain that to the art director?

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Ad Council/Fema "Waiting" (2014) 1:00 (USA)

Ad Council/Fema "Waiting" (2014) 1:00 (USA)

Are you ready for an emergency? Most Americans aren't. The only thing that isn't ringing true to in this spot is that everyone is on their best behavior, using their indoor voices. If i lost my kid, I'd be screaming till I lost my voice.

What a downer.

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Save the elephant, a 3D printed Elephant petition (actual size!)

Save the elephant, a 3D printed Elephant petition (actual size!)

Petitions. Who pays attention to them? Attempting to solve that problem, and to save the worlds elephants, my old ad agency FHV/BBDO in Amsterdam made a 3D printed elephant petition.

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KNGF / The Royal Dutch Guide Dog Foundation - Veteran Dog / War zone - (2014) :35 (The Netherlands)

KNGF / The Royal Dutch Guide Dog Foundation - Veteran Dog / War zone - (2014) :35 (The Netherlands)

It's a battlefield. There's ringing in the soldiers ears as he tries to assess the situation and what just happened.

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Greenpeace "Marmot Licks GoPro" (2014) :48 (USA)

Greenpeace "Marmot Licks GoPro" (2014) :48 (USA)

How great is this viral ad of a marmot licking a GoPro? Answer: Really great. Because Greenpeace turned it into an ad.

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