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PSA & Public Interest

 

.sway PSA (pro-bono / non-profit ads)

 

Innocence in Danger "The Witness" (2016) :45 (France)

Innocence in Danger "The Witness" (2016) :45 (France)

Here's a very depressing spot to generate awareness for Innocence In Danger, an organization dealing with sexual abuse against children. You don't see anything, but the teddy bear by the window does, and starts crying.

 

The Project Poland Association / Stop hating - #kuzniarsnout (2016) (Poland)

The Project Poland Association / Stop hating - #kuzniarsnout (2016) (Poland)

Oh joy! Award season is here so we're going to watch fresh new case studies of previously reported on ads, like this Polish Stop Hating Association "#ryjkuzniara" campaign.

 

Foundation Integration "I'm not asking to be a firefighter" (2016) 1:40 (Poland)

Foundation Integration "I'm not asking to be a firefighter" (2016) 1:40 (Poland)

Here's an interesting take for a employment center that specializes in finding jobs for disabled people. Instead of going down the pandering route or the depressing route, they decided to have some fun by putting disabled people in jobs they have no business doing.

 

We save lives "Reflections from inside" (2016) 3:15 (USA)

We save lives "Reflections from inside" (2016) 3:15 (USA)

Kris Caudilla was convicted for DUI Manslaughter and is spending fifteen years in jail for it. Throughout the interview you get the sense he has been living with that guilt for a while.

 

Western Cape Government "First Kiss" (2016) 1:30 (South Africa)

Western Cape Government "First Kiss" (2016) 1:30 (South Africa)

Well, that escalated quickly. This is a powerful, but quite depressing story of a doomed first kiss. The story teases you each time thinking it's going to happen but they keep getting interrupted. By the end they are interrupted permanently. By death.

 

Refugee Phones "Broadcast without borders" (2016) 2:00 (Sweden)

Refugee Phones "Broadcast without borders" (2016) 2:00 (Sweden)

In Syria, phone connections are bad and a lot of Syrians don't even have phones. On Mach 21st, Refugee Phones managed to buy media space from a Syrian radio stations, which then allowed refugees to send their messages to their moms back home.

 

RAINN "The RAINN survivor series" (2016) 1:00 (USA)

RAINN "The RAINN survivor series" (2016) 1:00 (USA)

RAINN is an organization that helps survivors of Rape, Abuse and Incest. They have a National Sexual Assault Hotline, 800.656.HOPE and a secure chatline, online.rainn.org, where you can talk to someone.

 

The Alzheimer League "Simplified stories" (2016) 1:46 (Belgium)

The Alzheimer League "Simplified stories" (2016) 1:46 (Belgium)

Research has shown that reading can slow the progress of Alzheimers at least in its initial stages. So DDB Brussels came up with a project called Simplified Stories-- books and novels rewritten for people with dementia.

 

UNICEF “Mustafa Goes For a Walk” (2016) 2:15 (USA)

UNICEF “Mustafa Goes For a Walk” (2016) 2:15 (USA)

Mustafa tells the story of his family and friends in the Syrian conflict. One by one, men were taken against their will. Those remaining fled while they could including Mustafa who even had to leave his favorite toys behind.

 

UNICEF "The story of Ivine and the pillow" (2016) 2:35 (USA)

UNICEF "The story of Ivine and the pillow" (2016) 2:35 (USA)

This animated Unfairy Tale tells the story of Ivine and his pillow. Unfortunately it's not a magic pillow, but his last bit of security in war torn Syria he ends up having to flee. This story, however, isn't a flight of fancy. It's reality.

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