PSA & Public Interest

 

.sway PSA (pro-bono / non-profit ads)

 

truth - LEFT SWIPE DAT - (2015) music video

truth - LEFT SWIPE DAT - (2015) music video

72andSunny have found another Truth, that smoking in profile pics on Tinder makes people 50% more likely to left swipe. Which means this is a left-swipe photo, not that I care.

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Mpowerd "Give Luci" (2015) 2:06 (USA)

Mpowerd "Give Luci" (2015) 2:06 (USA)

Simple insight, great storytelling for solar powered lights . No story should end because the sun sets. Visually this is a stunning mix evoking cut paper, zoetropes, and more.

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PSA anti domestic violence - NO MORE - (2015) Extended 60

PSA anti domestic violence - NO MORE - (2015) Extended 60

NO MORE will air the first-ever Super Bowl commercial addressing domestic violence and sexual assault on Sunday, directing people to say "no more" at http://nomore.org.

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U.S. Navy "Pin Map" (2015) 1:00 (USA)

U.S. Navy "Pin Map" (2015) 1:00 (USA)

The U.S. Navy is pretty badass, protecting freedom around the world from both physical and digital threats. From jungle to snowy mountain to wide open ocean. Keeping our map pins safe for democracy! This ad debuted during the Winter X Games in Aspen

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Sport England - This Girl Can (2015) 1:30 (UK)

Sport England - This Girl Can (2015) 1:30 (UK)

Absolutely brilliant slice of advertising here from FCB Inferno, showing once again that the UK is miles ahead in the advertising game (Say something America. Say something).

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PZU "Stop the reckless driver you love" (2015) 1:00 (Poland)

PZU  "Stop the reckless driver you love" (2015) 1:00 (Poland)

This spot is for the PZU Foundation in Poland, encouraging people not to drive recklessly. Instead of getting exploitive with it, they went the opposite route. They produced some rear-view- mirror hangers with messages of love on them.

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British Army "Normal Days" (2015) :60 (UK)

British Army "Normal Days" (2015) :60 (UK)

The British Army fights for normalcy. Nice idea, and nice visual technique on this one. There are a pair of documentaries to accompany the spot.

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Having a baby to young will control your life

These ads were just launched to try and prevent teen pregnancy. I know the intention is to be shocking or very serious but they are coming across as super creepy to me. Maybe that's the point?

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Take the Car out of the equation

Road accidents in Israel are responsible for more deaths per year than any wars or terror attacks. To remind people of this, BBR Saatchi and Saatchi made a simple print ad for Carlsberg, asking them to take the "car" out of the equation. Nice visual solve.

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Überagency - The Agency (a day in the life as enacted by kids) - (2015)

Überagency - The Agency (a day in the life as enacted by kids) - (2015)

What's it like to work in a hip agency in Park Hill, Sheffield? We get to be the fly on the wall watching a day in the life of the agency in its 10th year, from the Managing Directors morning meeting to the sobbing Creative Directors meltdowns.

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