PSA & Public Interest

 

.sway PSA (pro-bono / non-profit ads)

 

Smithsonian Zoo "Endangered Song Project" (2014) 2:00 (USA)

Smithsonian Zoo "Endangered Song Project" (2014) 2:00 (USA)

There are only 400 Sumatran Tigers left in the world. To create awareness about this issue DDB worked with Portugal, The Man to create a song called Sumatran Tiger.

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Issa Law "Jon" (2014) 1:00 (USA)

Issa Law "Jon" (2014) 1:00 (USA)

Exceptionally detailed and research-loving are great traits to have for a lawyer. And in the case of Issa Law Offices, Jon Majeske has that in spades. Interesting departure from the usual kinds of spots you'd see for local lawyers, that's for sure.

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Issa Law "Mark" (2014) 1:00 (2014) (USA)

Issa Law "Mark" (2014) 1:00 (2014) (USA)

This campaign for Issa Law Offices feature honest and offbeat portraits of the associates who work for the firm.

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Issa Law "Miguel" (2014) 1:00 (USA)

Issa Law "Miguel" (2014) 1:00 (USA)

Rather than just do regular old bios for the associates in his law office, Mark Issa decided to give them some personality instead. This campaign is thoughtful, quirky, and has something most lawyers don't usually portray: humanity.

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Cancer Council NSW"#touchmyselfproject" (2014) 2:40 (Australia)

Cancer Council NSW"#touchmyselfproject" (2014) 2:40 (Australia)

In 2013, Chrissy Amphlett, lead singer of Divinyls, died of breast cancer. Before she died, her wish was that her most memorable hit "I touch myself," would become an anthem for breast cancer awareness, and to encourage women to self-examine their breasts.

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World's Toughest Job - Interview - (2014) 4:05 (USA)

World's Toughest Job - Interview - (2014) 4:05 (USA)

24 people were suckered into interviewing for a "director of operations" position, a.k.a the toughest job in the world. Degrees in medicine, finance and culinary arts necessary, you're on call 24 hours a day, there's no vacations, major holidays the workload goes up. Oh.

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"Emojew" (2014) :55 (Israel)

"Emojew" (2014) :55  (Israel)

Latet, and Israeli charity organization has come up with a clever way to raise donations in time for Passover.

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Lily Allen "Our Time (ft Axe fans)" (2014) 4:19 (France)

Lily Allen "Our Time (ft Axe fans)" (2014) 4:19 (France)

It's a participatory video for Axe Peace Project starring Lily Allen in which she makes half a heart shape and sings about peace. Then people all over teh interwebs made the other half of the heart and took a photo of it and with a little green screen action, presto!

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Who Cares?! "Helpless Machine" (2014) 1:40 (Russia)

Who Cares?! "Helpless Machine" (2014)  1:40 (Russia)

Non-profit help organization Who Cares?! and agency Hungry Boys demonstrated how easy it is to get a man angry enough to hit a woman simply by making a faulty vending machine.

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Testicular Cancer Awareness "Not-The-Sac Wax" (2014) 1:10 (Canada)

Testicular Cancer Awareness "Not-The-Sac Wax" (2014) 1:10 (Canada)

Testicular cancer is the most prevalent form of cancer for males between the ages of 15-29 but it is also the most treatable if caught early. To help create awareness about this issue, Crush and BBDO challenged dudes to get their balls waxed in the name of awareness.

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