PSA & Public Interest

 

.sway PSA (pro-bono / non-profit ads)

 

Mustache March 2014 "Stout Hearted Men" (2014) 1:40 (Iceland)

Mustache March 2014 "Stout Hearted  Men" (2014) 1:40 (Iceland)

This came out last month but better late than never. This was created to get the attention of the Icelandic male population. Mustache March is a cancer awareness program in Iceland similar to the Movember.

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Doctors of the World "Names not numbers" (2104) 1:30 (france)

Doctors of the World "Names not numbers" (2104) 1:30 (france)

Over 300,000 women die every year due to pregnancy related complications and unsafe abortions. BETC Paris, We Do, and B-Reel decided to highlight this problem by giving it a name. Lots of names, actually.

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The Mayhew Animal Home - Unloved - (2014) :90 (UK)

The Mayhew Animal Home - Unloved - (2014) :90 (UK)

Lets face it. People are assholes. Your job often sucks. And there are abusive tossers everywhere. Written and directed by BBH London Creative Director Dominic Goldman, this 90 second film shows three people with the worst jobs in the world. A bouncer, a football referee...

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Dept of Foreign Affairs and Trade of Ireland "#irelandinspires" (2014) 3:00 (Ireland)

Dept of Foreign Affairs and Trade of Ireland  "#irelandinspires" (2014) 3:00 (Ireland)

Hat tip to @Thesharkawards for this. Today on St Patrick's Day while everyone else is puking up green beer, Ireland is getting things done. It's quite the history lesson and display of economic prowess and cultural pride.

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Peta "Beyond Words" (2014) :30 (USA)

Peta "Beyond Words" (2014) :30 (USA)

This might in fact be the least exploitive ad PETA has ever made. No, seriously. It's simple, it's even effective, and conceptually tied to the call to action as well.
PETA? Are you feeling okay? Do you need an aspirin? You're not yourself.

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The Road Accident Fund "Night Shift" (2014) 1:00 (South Africa)

The Road Accident Fund "Night Shift" (2014) 1:00 (South Africa)

Thanks to the Road Accident Fund, a woman's life wasn't cut short when her parents were killed in a car accident, leaving her an orphan. Thanks to this assistance organization, she was able to keep going turning the tragedy into something positive. She is now a doctor.

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Lean in / Ban Bossy - Change the Story - (2014) :45 (USA)

Lean in / Ban Bossy - Change the Story - (2014) :45 (USA)

See Ban Bossy - I'm not bossy I'm The Boss for another ad in the series.

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Ban Bossy - I'm Not Bossy. I'm the Boss - (2014) :1:20 (USA)

Ban Bossy - I'm Not Bossy. I'm the Boss - (2014) :1:20 (USA)

Condoleezza Rice, Jane Lynch and a horde of celebrities appear in this Lifetime PSA to Ban bossy. Beyoncé joins in via satellite from her bathroom judging by the echoing sound of it.

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Kommunal: Get a raise / Be a man - case study (2014) Sweden

Kommunal: Get a raise / Be a man - case study (2014) Sweden

Kommunal just won a bronze for "best integrated campaign led by PR" in Eurobest, for this idea where Anna Nordström, chairwoman of the largest union in Sweden becomes a man to make a point.

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Kommunal: Woman Becomes a Man to Protest Sweden's Unequal Pay

Kommunal: Woman Becomes a Man to Protest Sweden's Unequal Pay

"A Woman Becomes a Man to Protest Sweden's Unequal Pay". And it's not just any woman, meet Anna Nordström, chairwoman of "Kommunal", Sweden's largest Union.

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