PSA & Public Interest

 

.sway PSA (pro-bono / non-profit ads)

 

Information Resistance "Victory Day: Grandfather" (2015) 1:15 (Ukraine)

Information Resistance "Victory Day: Grandfather" (2015) 1:15 (Ukraine)

Information Resistance The National Guard of Ukraine and informational support of the Ministry of Information Policy all lent their support to this campaign for Victory Day in w

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Christian Aid Week advert uses PowaTag for donations

Christian Aid Week advert uses PowaTag for donations

Christian Aid is the first charity to use the PowaTag payment system in a TV commercial. Simply point your smartphone to the TV to make a donation.

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Make Room - The Duarte family & Carly Rae Jepsen (2015) :60 (USA)

Make Room - The Duarte family & Carly Rae Jepsen (2015) :60 (USA)

"Make Room," a nationwide campaign to end the rental affordability crisis in America, launched today with the release of footage from the first of a series of private living room performances called “Concerts for the 1st.” The campaign uses a simple yet powerful parallel tha

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Quatro Patinhas NGO - Priceless Pets Project (2015) (Brazil)

Quatro Patinhas NGO - Priceless Pets Project (2015) (Brazil)

In Brazil people pay a lot of money for purebred pets, while shelter pets die of depression. Created by NBS ( a part of Dentsu Aegis Network ), this stunt replaced all the pets for sale in a pet shop with shelter puppies & kittens that were handed away for free.

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Humanis - “Lueurs d’espoir / Stories of Hope (2015) 1:20 (France)

Humanis - “Lueurs d’espoir / Stories of Hope (2015) 1:20 (France)

Since the subtitles are small, I'll tell you what this case study is showing you. Humanis, major French healthcare group in France, supports the association Gêniris in 2015 to commit to fighting rare eye diseases.

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Hé - raising awareness of street harassment (2015) (France)

Hé - raising awareness of street harassment (2015) (France)

For the 5th annual International Anti–Street Harassment Week, BETC and the French association Stop Harcèlement de Rue (End Street Harassment), created a special application...

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Moms Demand Action - Kroger Shopping / Not Allowed (2015) :60 (Canada)

Moms Demand Action - Kroger Shopping / Not Allowed (2015) :60 (Canada)

Grey Toronto created this ad for Moms Demand Action for Gun Sense in America, where a simple shopping errand at Kroger supermarket serves as the backdrop.

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Stockholm Art Week: Stockholm Is Your Canvas

M&C Saatchi Stockholm launched “Stockholm Is Your Canvas” for this year's Stockholm Art Week. The Thiel Gallery is hosting some very nice art from the likes of Kai Vermehr, eBoy, Alvaro Sotomayor, and more. But here's the kicker. Your work can also be featured.

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UNICEF Sweden "The Sound of Death" (2015) 1:00 (Sweden)

UNICEF Sweden "The Sound of Death" (2015) 1:00 (Sweden)

Every year 100,000 children die from waterborne diseases. Why not set that factoid to a catchy tune starring Mr. Grim Reaper himself? The Hills Are Dead with the sound of children. Yikes.

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City without Drugs "Try not to try" (2015) 2:00 (Russia)

City without Drugs "Try not to try" (2015) 2:00 (Russia)

Here's some sad statistics. More than 40% of people in Russia who try drugs end up permanently addicted.

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