PSA & Public Interest

 

.sway PSA (pro-bono / non-profit ads)

 

There's no reason to be scared of public transport

The Helsinki Regional Transport Authority (HSL) wanted to target senior citizens who were unfamiliar with HSL's the travel card. There was a belief among that target who felt both the public transport and the card were difficult to use.

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Freedom For All "Wall Street Auction" (2014) 3:15 (USA)

Freedom For All "Wall Street Auction" (2014) 3:15 (USA)

27 million people are trafficked into slavery every day. And you can do something about it.

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Grief Encounter "Bear" (2014) 1:00 (UK)

Grief Encounter "Bear" (2014) 1:00 (UK)

This is one of the most moving and sad spots you'll see all week. Every 30 minutes in Britain a child loses a parent. This spot subtly displays what it's like for a child to fend for himself without a parent.

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Scottish Government "Bed Time" (2014) :40 (UK)

Scottish Government "Bed Time" (2014) :40 (UK)

Children breathe faster than adults, and second hand smoke can hang around the house for five hours after you've put out that cigarette. This means they're breathing it in, and a lot of it. So if you care about your kids, don't smoke in the house. Take it outside.

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Healthy and Free "Miss Skinny" (2014) 2:14 (Sweden)

Healthy and Free "Miss Skinny" (2014) 2:14 (Sweden)

100,000 people suffer from eating disorders like anorexia in Sweden.

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Farm Sanctuary "Pigs are friends, not food." (2014) :35 (USA)

Farm Sanctuary "Pigs are friends, not food." (2014) :35 (USA)

First PETA now this ad for Farm Sanctuary are showing us a lighter, smarter and way less exploitive side of Animal Rights and Veganism. For that I applaud.

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CIIC "What do you actually do for a living?" (2014) 2:00 (Australia)

CIIC "What do you actually do for a living?" (2014) 2:00 (Australia)

The Creative Industries Innovation Centre (CIIC) has a great video explaining to the squares what creative types actually do. Hardly the black turtleneck, beareded cool-glasses wearing type. In fact creative types are great fits in other industries.

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Mustache March 2014 "Stout Hearted Men" (2014) 1:40 (Iceland)

Mustache March 2014 "Stout Hearted  Men" (2014) 1:40 (Iceland)

This came out last month but better late than never. This was created to get the attention of the Icelandic male population. Mustache March is a cancer awareness program in Iceland similar to the Movember.

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Doctors of the World "Names not numbers" (2104) 1:30 (france)

Doctors of the World "Names not numbers" (2104) 1:30 (france)

Over 300,000 women die every year due to pregnancy related complications and unsafe abortions. BETC Paris, We Do, and B-Reel decided to highlight this problem by giving it a name. Lots of names, actually.

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The Mayhew Animal Home - Unloved - (2014) :90 (UK)

The Mayhew Animal Home - Unloved - (2014) :90 (UK)

Lets face it. People are assholes. Your job often sucks. And there are abusive tossers everywhere. Written and directed by BBH London Creative Director Dominic Goldman, this 90 second film shows three people with the worst jobs in the world. A bouncer, a football referee...

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