PSA & Public Interest

 

.sway PSA (pro-bono / non-profit ads)

 

Save the children "Still the most shocking second a day" (2016) 1:56 (UK)

Save the children "Still the most shocking second a day" (2016) 1:56 (UK)

The refugee crisis isn’t just a story on the news – it’s happening here and it’s happening now. This spot picks up where the last one from two years ago left off. It's still just as visceral as ever. The first spot racked up more than fifty million views.

 

Shalit House "The lost children" (2016) 2:10 (Israel)

Shalit House "The lost children" (2016)  2:10  (Israel)

Back in January, ACD Grey TelAviv had fantastic idea for Shalit house.

 

Alliance Defending Freedom - The Unintended Victims of Bathroom Bills and Locker Room Policies

Alliance Defending Freedom - The Unintended Victims of Bathroom Bills and Locker Room Policies

In some states of the United States there's heated debate currently going on as several states and schools are opening up the bathrooms and locker rooms, effectively making them unisex.

 

#OneMoreDay "Unanswered" (2016) 1:30 (USA)

#OneMoreDay "Unanswered" (2016) 1:30 (USA)

According to the stats a school shooting happens every thirteen days. In one long steadicam shot, this spot captures the sobering reality of school shootings, but does it in a way that is more suggestive than exploitive.

 

SSYP - Smoking Shortens Your Penis (2016) case study (Poland)

SSYP - Smoking Shortens Your Penis (2016) case study (Poland)

On a popular Polish reality MTV show called Warsaw Shore, where there's booze, sex and more sex happening, the ad agency Grey decided to deliver a message to the men, and all of the viewers.

 

Voice of Children - Bring to Light / stateless children campaign (2016) (Malaysia)

Voice of Children - Bring to Light / stateless children campaign (2016) (Malaysia)

Malaysia is a country of contrasts, containing the most modern skyscrapers in cities, and a sedate countryside.

 

Bricks from Mariana (2016) 1:52 (Brazil)

Bricks from Mariana (2016) 1:52 (Brazil)

On November 5th, 2015, the Fundão damn burst, destroying the region of Mariana in Brazil. It was the greatest environmental disaster in Brazil's history. Experts are saying the regional won't recover for another decade.

 

Dignity Institute, talking bones DM images

While you can watch the case study explanation of the "talking bones" campaign here, the x-ray records need to be seen on their own. The x-rays are of Arta, Adnan and Fideles bones, revealing the torture that their bodies have suffered through.

Commercials: 
 

Dignity Institute - Talking Bones - (2016) 1:47 (France)

Dignity Institute - Talking Bones - (2016) 1:47 (France)

More than 125,000 political violence and torture victims live in France, but you never notice them. You can't see what their bodies have suffered through. The French government has still not implemented a health and social security policy to help or assist victims.

 

Mouvement du Nid "Bad pleasure" (2016) :50 (France)

Mouvement du Nid  "Bad pleasure" (2016) :50 (France)

What seems like NSFW at first isn't. The message at the end is really powerful, though. The only people who take pleasure from prostitution are the criminals. The client, Mouvement du Nid association offers assistance to more than 5000 prostitutes each year.

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