PSA: Rethink breast Cancer - Your Man Reminder (2011) 2:28 (Canada)

dabitch's picture
Posted by dabitch on 13. October 2011 - 21:44

In this PSA promoting TLC (which stands for Touch, Look, Check not titty ..), for women to check themselves for signs of breast cancer the usual dry Doctor and/or women demonstrating the how-to have been replaced by hot shirtless men. There's an app called "your man reminder" featuring a cute shirtless guy of your choice that can help remind you to keep checking those tatas. I was going to go on a rant about eye-candy in ads being equally obnoxious whether they be men or women, but then the boys including the Doctor starting dancing at the end and I broke down in a giggle attack. I'm sorry hun, did you say something? I swear I was listening.

Rethink Breast Cancer
Agency: john st., Toronto, Canada
Creative Directors: Angus Tucker, Stephen Jurisic
Art Directors: Cheryl Geonanga, Junoh Kim, Denver Eastman
Copywriters: Craig Lobban, Joe Vu, Lucy Foster-Friesen
Team Leaders: Stephanie Hurst, Melissa Tobenstein
Account Executive: Madison Papple
Digital Producer: Cas Binnington
Digital Strategist: Nicole Polivka
Broadcast Producers: Michelle Orlando, Christine Stephens
Developers: Marc Cattapan / Endloop Studios
Production Company: Spy Films
Director: John Grammatico
Director of Photography: Brett Van Dyke
Executive Producer: Luc Frappier
Line Producer: Peter Oad
Editorial: Steve Manz, Relish
Visual Effects: Justin Lee and Lev Bravo, 567vfx
Audio/Music Director: Joey Serlin, Vapor Music
Photography: Scott Ramsay

Your rating: None Average: 3.6 (28 votes)
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Submitted by AnonymousCoward on 21. October 2011 - 23:44.
AnonymousCoward's picture

The most asinine thing I've seen in a while. Also, I wonder if the agency knew about the Japanese app below. They call call the hot guys "ikemen".

http://www.japantrends.com/virtual-dating-app-fights-constipation/

- Vinnie

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