In this PSA promoting TLC (which stands for Touch, Look, Check not titty ..), for women to check themselves for signs of breast cancer the usual dry Doctor and/or women demonstrating the how-to have been replaced by hot shirtless men. There's an app called "your man reminder" featuring a cute shirtless guy of your choice that can help remind you to keep checking those tatas. I was going to go on a rant about eye-candy in ads being equally obnoxious whether they be men or women, but then the boys including the Doctor starting dancing at the end and I broke down in a giggle attack. I'm sorry hun, did you say something? I swear I was listening.

Rethink Breast Cancer Agency: john st., Toronto, Canada Creative Directors: Angus Tucker, Stephen Jurisic Art Directors: Cheryl Geonanga, Junoh Kim, Denver Eastman Copywriters: Craig Lobban, Joe Vu, Lucy Foster-Friesen Team Leaders: Stephanie Hurst, Melissa Tobenstein Account Executive: Madison Papple Digital Producer: Cas Binnington Digital Strategist: Nicole Polivka Broadcast Producers: Michelle Orlando, Christine Stephens Developers: Marc Cattapan / Endloop Studios Production Company: Spy Films Director: John Grammatico Director of Photography: Brett Van Dyke Executive Producer: Luc Frappier Line Producer: Peter Oad Editorial: Steve Manz, Relish Visual Effects: Justin Lee and Lev Bravo, 567vfx Audio/Music Director: Joey Serlin, Vapor Music Photography: Scott Ramsay

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.