In this PSA promoting TLC (which stands for Touch, Look, Check not titty ..), for women to check themselves for signs of breast cancer the usual dry Doctor and/or women demonstrating the how-to have been replaced by hot shirtless men. There's an app called "your man reminder" featuring a cute shirtless guy of your choice that can help remind you to keep checking those tatas. I was going to go on a rant about eye-candy in ads being equally obnoxious whether they be men or women, but then the boys including the Doctor starting dancing at the end and I broke down in a giggle attack. I'm sorry hun, did you say something? I swear I was listening.

Rethink Breast Cancer Agency: john st., Toronto, Canada Creative Directors: Angus Tucker, Stephen Jurisic Art Directors: Cheryl Geonanga, Junoh Kim, Denver Eastman Copywriters: Craig Lobban, Joe Vu, Lucy Foster-Friesen Team Leaders: Stephanie Hurst, Melissa Tobenstein Account Executive: Madison Papple Digital Producer: Cas Binnington Digital Strategist: Nicole Polivka Broadcast Producers: Michelle Orlando, Christine Stephens Developers: Marc Cattapan / Endloop Studios Production Company: Spy Films Director: John Grammatico Director of Photography: Brett Van Dyke Executive Producer: Luc Frappier Line Producer: Peter Oad Editorial: Steve Manz, Relish Visual Effects: Justin Lee and Lev Bravo, 567vfx Audio/Music Director: Joey Serlin, Vapor Music Photography: Scott Ramsay
Commercials: 
Country: 

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

Leave a comment