If you're just visiting us from another planet, the shooting of Trayvon Martin is the famous case recreated in this PSA. The rain, the 911 calls, the dark streets and the hoodie are all there, until the end when the camera pans out to reveal the twist.

This ad wants you to Stand up to stand your ground, to tell legislators to change the law. To quote their page "the laws represent a dangerous and unprecedented escalation in the use of force in the public space". The ad is paid for by The Coalition to Stop Gun Violence and will run sporadically. It'll probably garner a lot more attention on the web, considering the scenario it chose to depict as the "stand your ground law" was not used by the Zimmerman defense team during the trial.

The Coalition to Stop Gun Violence Director: Floyd Russ Writer: Marques Gartrell Writer: Kim Nguyen Writer: Floyd Russ Executive Producer: Adam Palmer Associate Producer: Cassie Novick Associate Producer: Mike Lobikis Associate Producer: Keely Davenport Associate Producer: Emily Darby Art Director: Marques Gartrell Director of Photography: Josh Fisher Steadicam Operator: Billy Green Assistant Director: Adam Murphy Postproduction: Final Cut President: Stephanie Apt Executive Producer: Lauren Bleiweiss Editor: Sonejuhi Sinha Assistant Editor: Dan Berk Senior Producer: Viet-An Nguyen Finishing Producer: Alek Rost Online/VFX: Cecil Hooker Sound Design/Mix: T. Teressa Tate Color: Color Collective Colorist: Alex Bickel Music: Future Perfect Music Composer: Victor Magro
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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