PUMA wants you, dear After Hours Athlete. Yes, you, you count as an athlete even if you don't count calories. You, the tireless foosballer, the dart player, the ping-pong king, the bowling alley-rat, the person who only runs when it is after a taxi. "Because we know it takes just as much effort to score a phone number as it does to score a goal."
Of course there's a sub-site to go with it: puma.com/social - why they insisted on such a weird soundeffect on the VO, we don't know.