Puma isn't just inspiring people to run. They are inspiring people to run better and faster. Not thanks to wearable tech but raceable tech. The BeatBot is a programmable bot you race against. It's kind of like the mechanical rabbits that race dogs used to follow but smarter. You can program it against your rival, or even Usain Bolt.
Basically, Puma has created teach that gets rid of your coach who used to keep track of all that stuff and also encouraged you to do better. But hey, why need people when you have robots? If only BeatBot could project a hologram of Usain Bolt racing. Then you'd actually feel a human connection.

Client: Puma Agency: JWT NY Executive Creative Director: Florent Imbert, Emmanuel Lalleve Creative Director: Karl Ackermann Senior Art Director: Ben Morejon Senior Copywriter: Andrew Curtis Chief Creative Officers, New York: Brent Choi, Adam Kerj Planning Director: Rik Mistry Director of Digital: Jennifer Usdan McBride Executive Producer: Jason Curtis Senior Producer: Chris Klein Assistant Producer: Thomas Mishra Project Manager: Kristin Robinson Account Team: Greg McConnell – Global Business Director, Chris Burgess – Account Director, Caroline Morse – Account Manager Client Team: Adam Petrick – Global Director of Brand & Marketing, Remi Carlioz – Global Creative Director of Brand & Marketing Directors of Photography: Black Tape Media - Danny Dwyer, Rock Steady Films - Chris Browne Design, Engineering, Product Management: 10XBETA - Marcel Botha, Berk Ilhan, Simon Ellison Computer Vision: 10XBETA - Bruno Kruse, Carrie Kengle, Mike Manh PID and Control System Consulting: IF Robots - Jesse Gray, Matt Berlin Line Following Sensor Array: Moonmilk - Ranjit Bhatnagar, Honeybee Robotics - Yoni Saltzman
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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