Usain Bolt delivers an anthemic monologue about being a rebel and trouble maker and getting what you want, while sitting in a hot tub surrounded by trophy women. Then, when the owner of the home goes after him, he runs away naked. Okay....

Client: Puma Agency: JWT, New York Chief Creative Officer: Jeff Benjamin Executive Producer: Matt Anderson Creative Director: Dan Morales, Amy Morales Simon Wakelin: Press Liaison Production Company: Supply & Demand Integrated Executive Producer: Tim Case Executive Producer: Charles Salice Executive Producer: Jeff Scruton Senior Head of Production: Rika Osenberg Director: Gerard De Thame Producer: Fabyan Daw Director of Photography: Mauro Fiore Editing Company: Final Cut NY Editor: Joe Guest Post: The Mill, NY Exec Producer: Melanie Wickham Producer: Veronica Ware Shoot Supervisor: Andrew “Barnsley” Wood 2D Lead Artists: Westley Sarokin 3D Lead Artists: Wyatt Savarese Colourist: Mick Vincent

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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