Usain Bolt delivers an anthemic monologue about being a rebel and trouble maker and getting what you want, while sitting in a hot tub surrounded by trophy women. Then, when the owner of the home goes after him, he runs away naked. Okay....

Client: Puma
Agency: JWT, New York
Chief Creative Officer: Jeff Benjamin
Executive Producer: Matt Anderson
Creative Director: Dan Morales, Amy Morales
Simon Wakelin: Press Liaison
Production Company: Supply & Demand Integrated
Executive Producer: Tim Case
Executive Producer: Charles Salice
Executive Producer: Jeff Scruton
Senior Head of Production: Rika Osenberg
Director: Gerard De Thame
Producer: Fabyan Daw
Director of Photography: Mauro Fiore
Editing Company: Final Cut NY
Editor: Joe Guest
Post: The Mill, NY
Exec Producer: Melanie Wickham
Producer: Veronica Ware
Shoot Supervisor: Andrew “Barnsley” Wood
2D Lead Artists: Westley Sarokin
3D Lead Artists: Wyatt Savarese
Colourist: Mick Vincent


Leave a comment

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.